Meet The Mentor: There is no Such Thing as “Content Marketing”

The term “Content Marketing” is used a lot of people. I even say it from time to time but when you dig down deeper into what that actually means, you will find out that content is not what we create as marketers for our businesses, if anything its much more important than just content creation.

There is no such thing as “Content Marketing” what you should be saying is I am a “Trust Builder”, becoming a reliable and trusted source for people is what creates awareness and sales. You can create content all day and all night and still not reach an audience because of how its delivered. How many of you write blogs and get terrible views for them? This is for you people, Let’s get into this a bit.AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

Let’s get into a topic that not many people like to actually engage in…POLITICS, Let’s say its the election season, we have a Democratic candidate and a Republican going head to head. You like neither one of them but you feel obligated to vote and are undecided so…..who gets your vote on Election day?

What if you are not a Democrat or a Republican? How would you go out and reach people as a candidate or as a “Content Creator” for them?

Here’s how you set this up, go in and start making a Facebook ad, don’t actually make an ad but start the process and start typing in what you want to create an ad for, once you pick a niche, a few other examples of related topics will pop up. Some of those topics will have nothing to do with your niche at all……but don’t panic!

What you are seeing is the search results that best rank well with your niche you picked. Here are some details on this. Let’s say you are an undecided voter but you love monster trucks and shooting guns. If I was a content creator for one of the candidates, I would put them in a monster truck, and then show pics of them skeet shooting or hunting just so I can get them to become more relatable to YOU!….stay with me.

emotions-or-facts-2

People choose “Emotions” over “Logic” many times.

If I hate politics and I don’t really want to see any posts about it then how do I even decide who I vote for?…..the one who gets my attention the best in real time based on my real world interactions thats who. If I love guns, then I’ll be a little bias towards someone else who also loves guns or who is just around them. I’ll form an opinion about that person based on their interests that are similar to mine and Poof……that’s who I am voting for.

Some of you are saying “That’s stupid Mike”, actually its not because this is how most people actually vote and make decisions in life. They vote for the candidate who they feel relates to them the most or who will at least do a good enough job to make things go in favor of people just like you or me so that is how the choices are being made by people, they use EMOTIONS.

Most people don’t study any real topics like the economy or healthcare reform so instead they base their choices in life strictly off of who makes an emotional connection with them in “REAL TIME”…..sales and marketing works the exact same way.

Using politics is just an example, but people make purchasing decisions all the time because the “Randomness” of your content is just enough of an eye opener to get someone’s attention because it relates to things that people actually want to engage with.

When I tell people that getting attention online is a science, it really is. Find out what makes people take notice and then target them with content related to that as a lead in, it works amazing. its-science-funny-pic

I get people to find me online for all my businesses because I can target many things outside of my individual niche. I’ve been a DJ, I’ve been on Radio, I’ve been a speaker on stage at Amway World Head Quarters, I own a video game channel, I’ve bought and sold real estate in multiple states without leaving my home, I’m a published author, and more.

I’ve done some cool stuff in life let’s just say that and when I can attract people to my content who also like those type of things, I can get people to notice me and more of what I do a lot easier vs me trying to ram Mentor Lessons down people’s throats non stop or harrassing people with direct mail to sell me their property. Here is an example of how this worked for me in real life….

I bought a house in Texas last year and resold it to a developer all in the same week because some lady from Montana saw that I was a music DJ for years and her son is also a DJ so she called me to talk about that more than we ever talked about her selling her house that was in Probate. It wasn’t luck that she found me, I post my music online because I want people to actually listen to it.

When this lady did a background check on me, she didn’t look for anything related to real estate at all, she was out poking around looking for something we had in common and being a mobile DJ was the one thing that got me a deal with her.

I was trust worthy to her not because I have bought and sold houses before, but because I share a same interest as her son…….sounds stupid huh?, it’s not because she made a decision to sell her house to me all because I loved music in a way that her son did. It had nothing to do with my ability to buy her home at all, it was all done because of an emotional connection I was able to make based on my own personal interests that I engage in.

May 7th

Class Starts on June 3rd.

In my Masters Class, I show people how I create content that gets more attention than a normal blog entry. I call this “Spiking The Algorithm”. Many of you have seen me do this a few times because I always post my blog stats when I do that. There is a reason I can pull that off when I want to. It’s a combination of good timing and well thought out research. I’ll show the new students how I do this process in the class and show you why my numbers are always spike when I attempt this.

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Do You Want to Get Better Results as an Online Marketer?

The battle for attention online is an ongoing battle that every marketer must face. There are so many tips and tactics being sold to people and all of them promise the best results. Piecing together a strategy can be frustrating.

Do you really want to get better results as a marketer? Stop doing what everyone else is doing, stop trying to copy someone else’s life or pattern. The opportunity you have right now is to be that person who creates something that would be missed if you were gone tomorrow.

content-marketing-tips

How Much Content is Out There With Your Name On It?

Most marketers do terrible because they are tryin to copy other people’s success principles vs creating some of their own. Why else do you think so many methods of teaching sales and marketing to people?…..because people figured out that there is no ONE WAY to accomplish anything so you might as well try to be the best version of YOU vs relying on being a carbon copy of some person who says “Just do what I do”
What you create for content needs to be yours, it needs to be unique. Way too many people look at others and think “If I could just be good like them” You can, just do it in your own way and if the masses do not like what you have to say or produce……welcome to reality folks, there is no promise of anything in this world, you have to earn your stripes in life just like everyone else.

Take for example some of my blogs. In a few of those, I get angry about stuff because its real. I’ll bitch about something and then break down how I plan to fix it. Most of my mentor students who register for my classes are people who like the harsh honesty I use in my blogs.

Brand

Do you attract like minded people?

This shows people I am just like them, I hate when things don’t work as they are planned, but I also give ideas on how to get past those obstacles and people seem to gravitate to that and this is how I have been able to build not only trust with people, but also get the point across that I am my own person and not many people talk like I do so “IT STANDS OUT”! which is exactly what I want it to do.
Think about it. If you copy cat someone, people can sit back and say “yup, I’ve heard that before, heard that, seen that, heard that too” they start to tune out because its nothing new to be exposed to, It has lost its impact and if all you know how to do is copy someone, then you can’t think of ways on your own to fix this issue.
So bascially if you copy cat, you bring no “WOW” factor at all to the table. You are predictable and lame vs inspiring and pursuasive.
The problem is, too many people are insecure with who they are and they won’t put their own flare on their content, they try too hard to be more like a guru they admire vs trying to stand out on their own.
If you want to create metrics that matter for YOU, then you need to become the best version of YOU vs trying too hard to force being something you are not and it starts with the content you produce for your brand. Don’t copy other people’s example just because it worked for them because of it doesn’t work out for you like it did for them, what happens after that?$100.00
Most people quit or lose interest and then move on, some people fight and hang on to force it some more but eventualy burn out. Learn how to make YOU stand out because anything less, is just copying others and hoping you strike lightining in a bottle like they did. So much for being unique these days, the only thing being taught to people is “Follow my secrets” or “Follow my system” vs “Let’s find out what the hell you can even do first”
If you lack talent and your guru doesn’t, then teaching you how to copy cat their systems is a total waste of time! You actually have to be good at things and have talent to pull in results and most guru’s don’t tell you that because it sounds mean.
The work that gets recognized is the work that no one else is doing or can do. People are not out looking for the same thing all the time, they need to be distracted by something that isn’t just like everything else out there….is that You?

Learn seom Local SEO tactics that can help you gain exposure online and even help your brand get ranked on Google’s first page. This is a one day class and it will run about 2 hours. I don’t teach what I haven’t already done myself and continue to do to this day.

My rankings last because I know this game, I’ll teach it to you!

This class is only available on Saturdays and I will be doing these each and every Saturday in Private with people who are wanting to learn this material.

You can register with me personally by texting me on Facebook and letting me know you would like to register.

100.00
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

These New Facebook Ads Are Going To Kick Ass!

Facebook has some new ads that just became available yesterday. Facebook is creating a new “Collection Ad” this is on their API which is their (super secret background platform). This new ad product just came out late yesterday and most haven’t heard anything about it so I’ll give you the shortened version of what is going on with these new ads.

What that ad can now do vs older ones is, it will allow e-commerce ads to put up to 50 items on each ad. These new ads will dominate once they are ready so be on the look out for them.

This ad is in the background of Facebook’s API, if you have no idea what I just said its because you don’t have a special Facebook account that allows you access to those things….(Oh wait, you didn’t know that actually existed?)maxresdefault

Did your guru forget to tell you about the secret shit Facebook gives people of status?….you might want to start asking more questions because influencers on Facebook get perks most people don’t and you need to understand this and how bias Facebook is towards celebrities and people of influence on the web especially in the area’s of E-Commerce. Trust me its a massive advantage and yet no Guru talks about it to their students…..that’s a shame, I consider that lying to people if you don’t disclose all the truths about how ads are done on Facebook.

E-Commerce guru’s have access to things most regular people don’t so the next time you see someone telling you how to do your Facebook ads, ask them if they are getting their info from the background of the API or is this information that regular everyday people can have access to? CALL THEM OUT!

Here is how these ads work. These new ads will allow you to showcase 50 different items all on the ad and it has built in call-to-action steps for them as well. Even if the product was different varieties you can still post up to 50 separate items on these new ads. E-Commerce people are going to love these!

Facebook is doing this to compete with Google and Amazon in the E-Commerce realm. These new ads will be perfect for someone who sells more than just one thing from their business or store front online. These new ads are now available so if you get a chance to check in on those and see how they look, you will see how effective they can be for someone looking to sell things on Facebook.

P.S
Getting “Likes” on your posts on Facebook is not an SEO Ranking factor at all. People need to realize that Facebook’s algorithm hates SEO and doesn’t rank you for it like Google or Bing does. If you are chasing after “Likes” on your posts, you have no idea how Facebook works now and maybe its time to be updated because the new changes happened just days ago.

Social Rankings don’t work unless you have a brand that is being searched online and it needs to be searched for on FACEBOOK vs it being searched for on Google or Bing or even Youtube and there are ways to set that up and convert the traffic.

Social Signal for ranking is something we cover in detail on my Masters Class. How you post on search engines vs Facebook needs to vary, if you have no idea where to even start, I have a great place for you to learn all this stuff and our next class starts in a couple of weeks.

Registration Opens on April 15th, Class Starts on May 1st. Only 25 seats per class and I have 4 spots take up so far in the May Class so register early and reserve your seat today!FBCoverA.jpg

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

 

13 Problems You Face as a Marketer on Facebook.

My Masters Class has a lesson that talks about Facebook and how much you rely on it as a business owner vs how much it actually performs for you each month. A lot of people are being romanced by something called “Vanity Metrics” and we’ll get into that in just a moment.
Here is what I show students and then I have them respond to. Those reasons list below are why marketers are leaving Facebook. Keep in mind, this is not about people quitting Facebook over people being stupid or rude.
These are actual concerns written out by marketers who are trying to expand their brand on Facebook and who have spent a ton of money doing so and saw no results.
Here is the list I present to the class.
#1. Facebook requires that you cater to your audience, rather than allowing you to shape your audience.
 
#2. Facebook takes traffic away from your business website.
 
#3. Facebook possesses too much control over content and marketing.
 
#4. Facebook is constantly changing its approach and algorithm, meaning that there is no single best way to engage.
 
#5. Facebook delivers a form of information that is not useful for your audience or customers.
 
#6. There isn’t enough actionable data to assess Facebook’s ROI.
Facebook does not allow for an integrated marketing effort.
 
#7. Facebook is deceptive.
 
#8. Facebook is full of click bait, memes, and other crap.
 
#9. Facebook punishes organic posts and non-paid content.
 
#10. Most people are trained to ignore sponsored posts on Facebook; they automatically tune out marketing efforts.
 
#11. Facebook fan numbers are misleading.
 
#12. Facebook fans actually consisted of fake profiles.
 
#13. Facebook connects your business with people you don’t actually want to market to.
Facebook has the most users out of any platform but it doesn’t mean its the best place to build your brand (Seriously). Don’t be bias and fall for “Vanity Metrics” if what you are doing for advertising on Facebook isn’t bringing you results every 30 days, then what you are relying on isn’t working.vanity
Facebook is huge and all, but its also not fair and it is very bias when it comes to its algorithm and even if you spend a ton of money on ads, there is no promise of any business coming your way. Just go ask all those click funnel people out there right now posting $5 a day ads and getting no conversions. (I have these people in my classes and they wonder why their sales are bad. I show them why their numbers are so shitty and then they wonder why they never learn this stuff in the training they signed up for). #RudeAwakening
It takes more than just relying on Facebook connections and ads to get a brand built. It takes engaging people, and most of you don’t even talk to half the people on your friends list so ask yourself this……Are you using Facebook the right way as a business owner?
People say they love it for their business, but when I ask for results they don’t have any so what’s to love about it ? Don’t be romanced by popularity that brings you zero business. Most of you have tons of Facebook friends and you never talk to any of those people so how effective are you really at networking? The people are there for you each day to reach out to and you just sit there waiting for what exactly?
This Facebook lesson in my Masters Class has to be one of the biggest eye openers for people because in this class some people found out for the first time how rigged the game is. I’ll show you how the game is being played out and maybe after that lesson, some of you will have a much better idea of how to use social media for personal gain in your business. It’s not about how many friends you have that’s for sure.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

The Term PPV (Pay Per View) Has a New Meaning.

PPV is something that some of us really enjoy. Whether its a UFC PPV, or a Boxing Fight, people have always been willing to pay money for access to things they value. That PPV world is about to get a whole lot bigger and some of you might not like what you are about to read.
GQ magazine is just one of many companies that will be forcing you to pay every time you want to read their articles if you are not a subscriber to their site.
GQ
 
They require their subscribers to not have ad blockers running, this ensures advertisers on their site that they will get the maximum exposure they want.
 
If you are not a subscriber but want to read one of their articles without seeing ads, you will have to pay a fee to make that happen. I am already seeing blogs where they don’t want followers, they want paid subscribers.
 
This would be like me charging people a monthly fee just to have access to read my content. Do not be shocked if this becomes a normal thing.
 
Forbes is working on this as well for their site. In the future you will be paying for access to content to most major companies websites. You’ll have a virtual piggy bank on the site that you put money in and as long as their is money in it, you can browse their content.
 
This is an attempt to control viewers and also save their asses. They are losing so much money on advertising these days that they had to come up with something to offset the losses……this is what they have come up with so far.
 
Do not be shocked if you have to pay 50 cents per article you read from now on on certain sites. A lot of companies like this idea because they know people are loyal to certain things and information sources is one of those.small-wages_645x400
 
People only go to 1-2 main websites for all their knowledge. Much like the news, some people only watch one channel or network and they are bias to that so online sites are now starting to capitalize on that bias.
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Meet The Mentor: Are You Ready For The Next Big Thing? (Change is Coming)

When you think about how fast technology moves now, have you ever stopped to wonder how fast you really need to start looking at new ideas when it comes to promoting your brand or business online? Apps are cool and all but very soon the next big thing everyone will be jumping on is “Bots” and real time “Avatars”.
 
It’s going to be very interesting to see how marketing even works in the VR world because it will be so detailed and precise.hold-on-change-is-coming
 
Imagine this…..Let’s say you rely on Google Ad Words for your ads and you rely also on Facebook. If you have ever used either one of those then you know they have ways you can target people based on certain things like Age, Location, Income, and more.
 
Imagine how shitty those will be for business owners because of what’s coming next. Let’s pretend a new VR search engine is born, on that engine you can narrow searches down to the most detailed thing, it buries anything else out there….check this out.
 
REAL ESTATE PEOPLE LOOK AT THIS….
 
Instead of “We Buy Houses”, which is the one phrase most real estate people are bias to, imagine if you could do this.
 
#1. Make ads that only target people who use voice commands in the following phrases. (from here you start entering what you think people will be saying when they do voice commands….anything is possible).
 
#2. This is going to be so detailed that if you were angry and searching to sell your home because you are about to foreclose on it and you do a voice search like this in the heat of the moment….“VR Search…find me someone who will buy my fucking house before the end of the god damn month….Please!
 
If anyone says that as a search word for word and you have that down as an actual search phrase…you win! Imagine being able to type in any phrase you can imagine? forget keywords, let’s capture how people actually talk….even slang terms!
 
Another example…..“VR Search……Show me the best fucking place to eat Chinese food on a Friday night….I’m drunk! “. If you own a food place and you get bar crowds at night, this could be an angle you might want to explore.
 
If you think people will even say that, put that in as a search option.changecoming
 
With the new technology being created right now, you can do that. Imagine no longer chasing key words but instead having it down to the exact wording people use because they say things in a certain way.
 
Do you know anyone who says Crick vs Creek?……How about “Wash”…vs “Warsh”…….here’s another one….“Milk”…vs “Malk”….see where this is going?. Same thing for “Axe” vs “Ask”
 
Facebook or Google can’t do this deep of a search yet, but they will be able to soon!
 
Now keep in mind there will be data to look at and you can see the most use terms but just imagine all the millions of people who don’t all speak the same? it opens a whole new world for people to market to on the web because the searches are so broad now that it opens up the game for a lot of people.download (2)
 
Voice commands change how people see results, the new A.I algorithm will locate search results based on set criteria. So if you know that people speak a certain way and you want to market to just them…..now you can do it.
 
{EXAMPLE}
 
“VR Search……I need to find my  wife something sexy for Valentine’s Day, she’s pissed at me”……if you target that, people with pissed off wives will find your ad vs anyone else’s because you targeted their (in the moment wording) 
Think of this folks. You no longer advertise based on one or two keywords, now its all about real time interaction and how it can be manipulated.
 
“VR Search…find me the cheapest (Blank)“…emphasis on the word “Cheapest”. Most people who look for deals use that word.
 
“VR Search…..locate the (cleanest) food places in downtown Detroit”, if your business ad or content mentions that you have Clean restrooms” then that could be the one thing that separates you from the pack.
 
“VR Search….How the hell do you buy a birthday gift for a 75 year old who doesn’t want anything” (VR Search will take in consideration people who have had similar questions like that and where the ended up shopping for a gift).
 
Imagine the possibilities folks…..its endless!
 
Next week is the last week for the Masters Class for the month of March. I’ve been saying for a long time now that you shouldn’t get to comfy with PPC Ads or relying on Ad Word campaigns because most people will be doing a whole different thing as soon as its available for the masses to use.
 
I’ve seen what this new stuff can do, and its awsome! Facebook will use it for sure and so will Google, plan on adapting to new things once again because platforms are changing.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

You Can’t Knock The Hustle, There is Always Work To Be Done!

I had a guy named Franklin reach out to me on Facebook and he tells me that I’ll never understand what operating a real business is like. I laughed at him and said “Oh really”?
Here is what he said……“Michael you work too much”, you are always busy and always working and that is not how successful people operate”.
{ME} – You sound like one of those hype men at a seminar, what are you trying to get me into?….Forex?…..Click Funnels?….which is it?….Diabetic Test Strip Selling?
 
{Franklin} – When you work a lot in a business, the business owns you vs you owning it.
{ME} Oh boy here we go!, you sound like one of those know it all, motivational speakers so let me shatter your pitch so you can stop doing this to people because what you are suggesting is just not accurate. Even if you have workers and everything outsources in your business, you still have to pay attention to it every single day. What are your people doing? is everyone being productive? are numbers dropping? what’s the ROI on marketing this month?
So you are telling me that you ignore all of that and just sit back and collect money?…I call bullshit. I know people who make $200k a month on autopilot with rentals and not one of them sits on their ass. They don’t have to show up to a job, but they still have a lot of responsibilities to the business. If anything, you are a silent, full time baby sitter to your business. Telling people that they are not a real business owner just because they still work is just plain stupid and not a good idea either.
{Franklin} – I guess you don’t understand the “Lap Top Lifestyle”
{ME} – Oh here we go! “Laptop Lifestyle”?…Oh you mean sit back and make money on your laptop all day and then do nothing else…is that what you mean? I work from home so Yes, I know what that term implies vs what it should really mean.
 
{Franklin} – You are wasting time on building a traditional business. If you don’t have systems, then you are a worker vs a true business owner.
{ME} – HA HA, are you done now believing this crap? Grant Cardone is worth $400 Million…..works everyday! Gary Vaynerchuk is worth $150 Million, works everyday. Tony Robbins, worth about 1 Billion, works everyday. All of these guys have systems and people who work for them and not one of them sits on their ass all day doing nothing so are they doing it all wrong too?images (2)
{Franklin} – They work only because they love what they do.
{Me} – And that’s why I work everyday. I’m not one of those people who can just sit around all day and rely on a system to keep bringing me in money each month, I need to be busy or else I freak out, besides I have this feeling you are bias because you sound like one of those brand new people who just got started with click funnels and you are brainwashed into thinking that if you work hard enough, you can make ton of money and just open your laptop everyday and check your new bank balance?….is that what you think?
 
{Franklin} – Why is that stupid? and yes, I am actually a part of a TEAM who teaches this stuff. If you haven’t been to one of their events, then you really don’t know what this is all about.
{Me} – Oh yes I do actually in fact, I’ve asked to speak at their events and they won’t return my calls. This is an area that I excel in so here we go. Click funnel webpages are being targeted by search engines now so its much harder and much more expensive to convert traffic from that type of set up. Your teachers won’t tell you this because they want you paying a monthly membership fee to them and that is all they want from you so in the end, you got suckered into a business model that you feel will make you rich really fast and then once that happens, you can sit back and enjoy the money until you die.
 
{Franklin} – Have you ever done this type of business before?
 
{Me} – Nope, but I have students in my program who are and they tried to get me into it (much like you are) and once I explained to them all the work involved with that, they seemed kind of angry.
 
{Franklin} – Why would they be angry?
{Me} – Because its not as great as they make it sound. Landing pages and Doorways pages are now hated by search engines. This update was implemented on March 8th and it was called the “FRED” update.
{Franklin} – So what you are telling me is that my teachers are lying to me? That’s not nice to say, where is your proof?
{Me} – They are doing the typical seminar guru bullshit, they get you all hyped up and then only show you the basics. Once you start “NOT” making money, their go to phrase will be “It takes time to get these ads to convert”. The truth is, it only takes a few minutes to get a new page to start getting responses, it doesn’t take long at all but they will tell it does so that you don’t quit the program. Go ask your teacher about ranking signals and algorithm changes and see if they have a ton of knowledge to dump on you, otherwise they are just selling you another system that they say can’t be denied.
If they can’t answer any of the ranking signal questions then you are being sold a system that is not based on telling people 100% the truth and that is because your teachers don’t even know about the new changes so they just teach you how to saturate the market with targeted ads and in their minds as long as you get tons and tons of traffic to your pages it won’t matter because eventually some of that traffic will convert.

This is stupid because the more unconverted traffic you are getting, the worse your ad ranks overall and then it gets “Ghosted” by search engines which means its not even seen anymore so then it under performs and when that happens you are told to try new keywords and make new ads which means?……spend more money!

duplicate-content-illustrated

Pages like this are now hated by Google….Just so you know!

{Franklin} – So then I should just quit?
 
{Me} – Nope, instead actually get educated about what it is you are doing. Stop relying on keywords and only what your teachers are telling you. My information comes from the people directly at Google. I somehow doubt your teacher knows the SEO laws like I do because only 47 people sat in on that last Google SEO update video and I didn’t see any guru’s names in that chat room so unless they are pals with the people at Google, then they don’t know this material.
{Franklin} – So you are calling them liars?
{Me} – Technically…..YES! because I can go onto their sites and see just exactly how they are making their money. I can see what keywords they use the most and how. I can also see what links trace back to them. This is not something rare, if you understand SEO at all you can trace people’s work. Your guru isn’t telling you the whole truth about how this all works and here you are sitting online telling people “If you work in your business you don’t own it, it owns you”, but yet here you are not even knowing the complete story about what it is you are actually being sold on. Most of your Guru’s are manipulating the system and in my Masters Class, I show people just how they do this.
{Franklin} – I’m still new at this sales funnel thing so I’m just getting things going now.
{Me} – How long have you been involved with this?
{Franklin} – about 6 months now.
{ME} – That’s not being new anymore so after 6 months, what I just told you is something you never hard before?
{Franklin} – That’s all news to me and if it was actually important, I would think these people would know all about it.
{ME} – You need a new teacher or guru to follow who will be more honest with you about all of this because this click funnel method is something that caters to people who don’t like work so they do this in the hopes that it makes them enough money to the point where they can buy back their time. I don’t care what type of business you have, as the owner, you don’t have days off. As much as you don’t want to believe that you still are accountable to a lot of things and this whole “Laptop Lifestyle” bullshit pitch that you are falling for is more work than they are selling you on.
{Franklin} – Well, I’m not quitting because I believe what I am doing is going to work.
{Me} – You can have all the belief you want, but if you don’t fully understand how something works in real time, then all the hope in the world won’t fix that. What if I told you that Google will hate anything you post that doesn’t cater to the users query?
 
{Franklin} What do you mean?wmt1
 
{Me} – Google wants your webpages to answer a users question with just one page! Click Funnels are designed to take you from one page to another and then to another. That is called “Doorway Pages” and when you have those, Google redirects incoming traffic for those search queries that you would be getting, and it transfers them to a page with a higher “Authority Score” this means that Google see’s their webpages as a much better source of information.
This gets done without you knowing and the result of this is you not getting any converted traffic so what will you do once that happens?……make new ads and spend more money so for a guy who seems to think that I work too hard in my businesses, you sir still don’t have all the facts about what it is you are even trying to do. Before you start lecturing people about how they should be running their business, you might want to learn how yours even works before you start doing something like that.
 
{Franklin} – Ok Mr. Know It All….
 
{ME} – No reason to get defensive just because someone pointed out that your seminar guru isn’t telling you all the details. I’m not lying about any of this. I don’t think you like what I had to say because it goes against everything you are being taught right now and I’m here to tell you the truth. No business owner sits on their ass all day and just makes money on auto pilot, behind the scenes those people are working but not telling you. Its a status thing they sell to people because that is how you get butts in the seats at an event, trust me I use to say the same shit back when I was in Network Marketing. I said whatever I had to in order to get people to just show up.
A real business owner always looks for new growth and that doesn’t happen sitting around doing nothing all day. Stop thinking that there is some magical finish line of money waiting for you. There is always going to be work that needs to be done and it will be work that only YOU can do so get it out of your head that one day you will suddenly just have enough money to ignore your business 100%., If billionaires still work, then you will still be working, just in a different capacity! I would stop looking forward to that, and focus in more on actually understanding what it is that you are trying to do because you are not very well informed on how opt-in pages are now looked at.
 
{Franklin} – I just looked you up online and I see a ton of your content that talks about this stuff so you must actually know this huh?
 
{Me} – Why do people have a hard time believing that some people actually do research?Yes I do know this stuff, and it makes no sense to get your hopes up on any business opportunity unless you fully understand what you are up against. I have pals who make money on click funnels so it does work BUT, they are not sitting around all day doing nothing, so don’t think that you will someday be doing that. If you own any business, there is always work to be done vs thinking that your laptop will just make you money to the point where you sit on your ass all the time.digital-strategy-dont-believe-the-hype-it-always-depends-on-research-14-638
{Franklin} – My teacher lives the laptop lifestyle, he can go and do whatever he wants, whenever he wants.
{ME} – Really? is that why he has all these events booked he is speaking at? because he is financially free? If it was me, I wouldn’t be speaking to anyone, I’d be out fishing, or traveling vs any of what he is doing. Your guru teaches you how to live a laptop lifestyle, but yet here is working like crazy to try and get his brand more recognition? How can you not see that? He’s not sitting around relying on his systems or laptop is he?, so what makes you believe you will be doing less than what he is once the money starts to pour in?
{Franklin} – I was told that once you set things up, it runs itself.
{ME} – Oh my god Franklin that doesn’t mean you stop paying attention to the business, if anything you have to be the one who is the most involved! Franklin if you want a lifestyle that welcomes in more money then you have to realize that you just signed up to become a much more accountable person, not just with work priorities but also with money management and future growth.
This life is hard, being your own boss is hard, and it takes a shit load of work to make it all come together and then STAY TOGETHER! If you want to really stand out and impress people, don’t go around telling them to work hard so they can be lazy someday. Instead show everyone how much of a beast you are and how much hustle you have because that will attract more attention than you just telling people that you will be rich really fast and then not have to do anything. Smart people know better!
{Franklin} – I hated you when we first started to chat, after a while I see that you not trying to be mean but you are trying to just make me aware of somethings and thats cool.
{Me} –  Franklin, I always end up looking like the bad guy because I have the details that most people don’t pay attention to. Those details matter especially when you are trying to gain quality traffic online for your business. Like I said, Click Funnels can work, but you need to know all about them or else it becomes an expensive hobby vs a business that can rely on steady income each month.
This blog was posted so that people can see that behind the scenes I have people who will argue with me but this is their way of asking questions. I don’t expect people to understand it but this sometimes is how people get past their fears, if they have to be defensive I am ok with that but if I shows them facts about something and they still argue, well then they are just bias.
Over the last 20 years I have noticed a lot of people getting all amped up for the chance to make easy money online and they are not being told how hard it is to build that up. I understand that people have to motive others at a seminar with best case scenario’s, but people need to know all the truth’s about how money is actually made online because what a lot of guru’s don’t tell you is…..they use their fame to increase traffic and there are ways to do that and seminars is just one of them.
They will show you the steps they took to get things up and going, but no one will show you all the tricks of the trade. I almost called Meet The Mentor something else, I was going to call it “The Anti-Guru Zone” because a lot of my content is based on a lot of the things that seminars leave out. I sit in on events, I take notes, and I start outlining all the things they are not telling the audience but they should be.
I then write a blog or do a Podcast on some of that content but for the most part I teach a lot of the deeper content inside the classes I host. After 20 years of watching seminars evolve and how they get set up, I made sure that my program never turned into one of those platforms. This guy Franklin is a good guy. He’s passionate and fired up, but at the same time he is scared because after 6 months of work, he has no money coming into his funnels and part of the reason he got defensive with me was so he could pull information out of me (Smart Move). 
I recognize this tactic in a lot of people. Sometimes its the only way they know how to ask for help. I am not an SEO know it all, but I do know whats going on right now, I have changed how I create content because of the new changes and it has worked well. My goal for Meet The Mentor is to just be straight with people. Be Honest, Try New Things, Work Hard, and Move On!
I get a lot of people like Franklin in my classes. They get started in something new and after a while it doesn’t work like they thought it should so they try to see if its them, or if they need more information that will allow them to grow in new ways. A lot of the classes we have are based around lead generation, branding, social media marketing, and networking. There is a lot that gets covered in the Meet The Mentor classes band I am not bias to any one industry, I look for missing pieces in all areas.
Whether its a network marketing seminar, or a copy writing meet up, or an SEO master mind group, I do a ton of research on what’s being taught to people and what important things are being left out. That is what Meet The Mentor was built on, so seeing chats like the one I had with Franklin happen very often. I like sharing some of them because I know there are people out there who can relate to this type of dialogue.
Its real life in action and sometimes its not pretty, but that’s where communication skills comes in. Franklin could have taken off and said “Eat Shit”….but he didn’t. What you see here is a shortened version of our chat. (believe me it was a long chat). I hope you enjoyed it and maybe got something out of this because behind the scenes folks, personal development is not fun, its hard, there will be conflict and doubt and fear and more. I get it because I use to do the same things 20 years ago, now I work to train people how to break those ideas and habits because I know how to move on from all that crap.
FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.