I’m going to toss out a test for you all. This is something I do in the Masters Class. Keep in mind, I know the harsh truth about SEO and Ranking Factors so I already know the answer to this question.
What’s the best time of day to send out an email?
Keep in mind you can go search google and other search engines and get stats and all kinds of numbers but I have the real truth so all I am looking for is what your answer would be for this question if you had to answer it on the spot.
These results are all separate test results. I can pull up another set from 10 more tests and do the exact same thing and it will have different numbers because why? It doesn’t matter when you post. What matters is WHAT you post and WHO you are sending it to. I can’t help it if no one reads your content. Go find some readers who actually like the subject matter that you create. Who are you sending emails to anyway? How about your blogs?
Time of day and metrics measured all depends on what you sell, who your customer base is that you are targeting, and if you are even a recognizable brand name and if not, people might not be so quick to jump on your content the second you send it out so time of day means NOTHING. People convince themselves that this is important. The Super Star Ranking Metrics people who test this stuff tell you its not even in the top 10 for consideration in terms of how to be effective with your content, but people are selling these ideas at seminars because it makes them look smart because their independant study on only a few companies (or just their own) told them so.
if you go down the road to the next seminar, they will be teaching you completely different times to post so if you hit up two seminars in one day, you are already hating life because of the lying that’s going on. No one should care what anyone’s study has to say…..you should only care what your monthly audits of your content are telling you and the problem is most people do not check their monthly progress and then they wonder why they are not consistent with growth.
Nobody isn’t reading your newsletter, blogs or even emails because they aren’t being put out on a certain day or at a set time. They aren’t reading it because they don’t care simple as that. People try way to hard to be liked and when you send out content and no one reads it….it means you didn’t get it in front of the right people and it could also be terribly written and not make a connection with anybody.
If People enjoy what you send them they open it, no matter time of day it is.
Do you think Hollywood screen writers need any talent to sell a movie script?……Ok, so what makes you any different? If you have talent, you have readers. It has nothing to do with the time of day you send anything out.
People come and go at different times so how well do you know your audience really? If you knew the core of your audience was people who worked 3rd shift because your business revolved around a product that catered to late night workers, would posting something mid afternoon be a good idea when these people are asleep? What if 2am was a prime time to post for what you have to sell? Doesn’t that sound logical? It’s not! as good as that just sounded…its bullshit.
People check messages and emails based entirely on who the sender is. If you get an email from a business saying “Hey here’s our weekly newsletter” what do think most people would do?…..they will say “Oh great, I’ll get to that when I can”.
Wait What?…..you sent it right as they were waking up and some seminar douche bag told you that if you post emails at 10am like one of the examples in this picture does then your open rate will be skyhigh because his test said so. WTF happened?
So 10am is #1 on one test but its the worst time on another?..Umm…OK! (look Top Right, and Bottom Left Examples for Those Numbers Folks)
People actually believe this stuff and they post by these test results even though the test results are not based on their market, their product, or how effective their brand name is at all so they post blindly everyday at set times and they even do it early in the day because then they feel the person on the other end can get the email sooner and then they could also enjoy it with their morning coffee….How’s that going for ya?
Yup, this is real life folks. Stop depending on set times and days to post, just get to work and post content. The more quality content you provide the better. Don’t just post a ton of garbage on the web either, there is already plenty of that. Make sure that what you are sending out is good. Don’t be bias to your own work, have someone tell you what they think who isn’t a friend or school buddy. Get an opinion from someone who makes money doing what you are trying to do. I bet you’ll come to find out they don’t post at set times everyday like the seminar people are blabbing about.
If you build a brand name people can trust and look forward to, your emails, texts, and even ads get opened a lot faster because you earned it be creating a brand that speaks to people vs relying on gimmicks and time zones to achieve your goals.
In closing “When is the best time to actually send an email so it actually gets opened?…..As soon as you can type one up, that’s when”! GET TO WORK!
We cover SEO, Emails, Networking and More in Our Masters Class. Registration Opens March 11th for our April Class. (Limit 25 People Per Class)
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.