How many of you have ever been to a seminar? I was a seminar junkie when I was younger and I always loved traveling to them and learning new things. Over the years I started to notice a trend with people who went to these events. They treat these things like tailgating at a rock concert.
You see people coming in all excited, they can’t wait for the show to start and then after a few days of being home, the high energy and vibe you were engaged in is all gone so what do you do?……get tickets to the next event so you can go ROCK OUT once again.
I will never forget one of the best speakers I ever heard, it was at a comedy show in Chicago at the Rosemont Theatre. I went to go see George Carlin that night and the guy who opened for him was a comedian who played guitar and sang parody songs on stage. He comes out, doesn’t say a word for like 10 seconds, then he blurts out “ARE YOU READY TO ROCK”?……..The place goes nuts, everyone is screaming and then he softly says “Then why are you at a comedy show”?
Rosemont Theatre, Rosemont Illinois
That was how he opened his bit and people laughed but I think I was the only person in the audience who thought to myself “Holy Shit” Seminar people have the same mindset, they come in with expectations of one thing but end up finding out its something else. Once they get to an event, after a few hours they start tuning out, playing on their phone, and they stop taking notes. The whole excitement of the moment has now worn off after a little bit and that is where most people fail at these events.
As soon as one thing comes up at that event that isn’t super awsome in their eyes, they tune out and start going back to old habits. It’s weird that a comedy show would be used almost 20 years later as a place where I got the idea to start looking into seminar behavior more but here it is.
You know something interesting? You see all these seminars coming out with these “All Star” line ups. So here is the question. Out of all the speakers…..who is the most right? Who’s advice do you take, how come there isn’t just one theme and they all target that? I don’t like “All Star” lineups for any seminar because its a Guru tactic to take advantage of other people’s fame and center it around you. This tactic has been around forever.
Guru’s will do this because if they add in famous speakers to their line up, all the followers of those people will not connect with YOU if you are hosting the event and in return that turns into a hell of a lot of web traffic that YOU don’t have to pay for, it will naturally flow to you.
The intent is nice and they want you to believe its all for you, but in the end its a self promoting expose of non stop people promoting their brand and personal philosophy’s. This is why a lot of people at seminars never end up doing any of the work that gets taught at those things. They get pulled in so many directions emotionally and end up losing track of what one person said because someone else said something cooler or wiser or worse, they end up falling asleep of paying attention to their phone.
Very soon you will start seeing a lot of “Marketing Seminars” popping now because of all the changes happening to search engines. Smart guru’s are already on top of this. Social Media Influencer’s are jumping all over this as well and everyone and their mom is going to tell you how “THEY” made something work for them. Your job is to take notes and try out everything you hear from that weekend and hope it all works out for you.
Most of it will be good content, and you will fail a lot when you try most of it, but eventually something that you try out brand new will stick and then you have yet another building tool to add to your arsenal in life. The problem is people burn out before they get a chance to test out all those new ideas. Seminars are not personal and that is what people need more of, believe me I’ve been to enough seminars myself to see that this is a problem.
A large portion of people who attend seminars only do so because they want to be closer to a certain speaker or maybe get a picture taken with them so they can gain some status on social media in some way. These people are “Seminar Groupies” and much like people who go to rock concerts and follow a certain band around, these seminar people go to all the events and most of them only go to be “SEEN”, vs actually being a student.
They will take notes and show proof they are a hard worker but after a few days of being home away from the hype of a seminar, reality sets in and then you find out what people are made of in terms of their work habits and real intentions. They buy all the books and attend all the events, but do half the work, or none at all.
Much like a rock concert, most people after a seminar just want to get home and sleep in their bed and wake up the next day with some of that fire burning inside them but much like a rock concert, the fun and the excitement fades and that is why seminars are not for everyone, only the disciplined.
I sat through SEO and Copy Writing seminars all last year. Those are not super exciting events but I noticed something, not one of the speakers said the same thing. If I sat back and looked at it as a whole. I had 37 different speakers telling me to do 37 different things. No wonder people can’t ever seem to get value from seminars most of the time, they have too much information overload and think they can do all of it, but end up doing none of it.
This is why I created Meet The Mentor a few years ago. I realized that most people don’t want to spend time in seminars, or pay thousands of dollars to go to a weekend event and stay in a hotel when they would rather stay at home and just get the information that way. I went to over 100 seminars in my life and I saw a huge demand for this type of training that Meet The Mentor does.
Why go to a weekend event when you already know that you don’t do the work afterwards anyway? People have convinced themselves that if they don’t go to seminars then they will not be seen as a hustler in life or a leader.
It’s about education and actually doing work folks and not about just being seen or trying to increase your popularity on social media! I’ve seen way too many people pay tons of money to sit for a weekend in a place where they pump you full content and you literally retain 5% of the information you just sat through and once you get home from an event like that you will apply an even lesser percentage because the hype and excitement wears off pretty quick.
I stayed in hotels and I did all that stuff too but I know its not the best platform for most people to actually learn especially when it comes to paying attention to details. I know a seminar is not the best setting for most people to learn from because if anything, its too much information too soon and they get overwhelmed by it and then get intimidated by the work load.
What ends up happening is, they will try some new ideas, fail at a few and then quit working hard after that. It’s instant burnout! When the hype of a weekend event doesn’t match up to how things are in real life, it hits people hard and most can’t handle the disappointment.
If The Data is Good, Then The Hype Lasts Long After The Event is Over. People Will Praise a Speaker and Their Presentation, but Then Turn Around and do None of The Work.
People want the knowledge alright, but having to sit through a weekend and take notes is not very appealing to many people and that is why most people who attend seminars never do anything with the information they just learned….because they were tuning out during the event.
I watched a famous speaker recently online at an event. The people in the front row were not even paying attention. They were on their phones and not even looking up. It’s people like that who never create breakthrough’s.
When I created Meet The Mentor, the goal was to take out that seminar feel and make it more like a group gathering. We are in the 3rd week of the Masters Class and so far not one person has giving me any issues.
In my Accountability Classes I get people who fight with me all the time because they don’t want to do certain things like “Post an Instagram Video” or “Actually be in the videos they post” so they argue about it and its gets them nowhere.
The Masters Class people are a different breed. They are a hungry bunch of people who are starving for more knowledge. this group I have right now is loaded with stars. These people came to the class not only prepared, but they also come in with an open mind because when you get a room full of alpha males and females…..it can get intense sometimes.
My hats off to the people in the class right now. Not only are they doing well in the class and taking good notes, but they are also doing the work “NOW” vs waiting for some magical day to come along where they all of the sudden work like a person who wants to go somewhere in life.
Meet The Mentor is a program for those people who have been to seminars and have not seen any changes in their business. “Seminar Sickness” is real folks, sometimes a change of scenery is just what you need hence why the classes we host are so small. Don’t get overwhelmed by 100 people telling you to do 100 different things. Instead learn the information that would be presented at those events but then have it delivered to you in a way that makes more sense because you can actually talk to the host directly on camera.
When I host these Masters Classes, students are “Live”
with me online and they can ask questions at anytime. Having that type of “Live”
interaction is important to people because many times they need clarification on things and by them asking questions in real time ,that helps them learn better because they are getting instant responses vs just relying on speakers notes.
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.