If You Don’t Trust Search Engines (Build Your Own).

I want to share with you all something I cover in my Masters Class. I’m posting this because I feel it is important so here we go….
 
Right now savy Marketers are setting up traps and here is how that is being done. Let’s say I create a single page website and all you see is a blank text box where you can type in anything you want to search for. This looks and feels just like it would if you were to jump on Google or Bing and look up something on the web but instead of it being Google or Bing, its actually one person trying to zero in on what it is you want to see. They have built their own version of a mini search engine and it only cranks out answers that their business can solve. There are ways to get people to these sites and we cover some of those in my Masters Class.
If you rely on search engines to bring you web traffic then you are in competition with millions based on rankings, but if you create your own version of a search engine, then people will be open to trying it just to see the different type of answers they would be getting vs using the traditional ones because they are cluttered with PAID Ads and people know this.
 
{For Example} – Let’s say you go to my single page site and you type in “I need to sell my house because I have to move out of state”…..OK now after they type that in what happens is you start building content that only targets that one specific search, you have the people enter their email as their password so they can have access to the search tool and that is how you stay in contact with them, you send them house relocating info that only YOU provide….see how that works? You built your own version of a search engine but the only answers your prospect will see are ones sent out by your business.
You create your own version of a search engine but only your companies replies is what they will be exposed to. You can create several links to deliver this information to the prospect so it caters to how they want to learn, if they only want to watch a short video, send them to a short video, if they like reading a blog, send them to the best blog you have on that topic they searched for. Control what they see and inform them only with your content.

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Your single page website can be something as simple as this.

 
You have now single handedly put yourself right in front of someone and their biggest “Real Time” problem and because you are the one who keeps making contact with them vie email when it comes to that particular problem, you are now looked at as a person who is either an expert on the topic, or you are the right person at the right time in this persons life to come and save the day all because you can build replies around their searches. If you already have content that answers some of their questions, you might need to update it to make it look and feel more important than what your older content might be saying about that specific topic.
 
This is happening so much that SEO people are using this to try and get clients from other SEO people and here is how that gets done. You set up your single page website search browser and then you target people who are interested in SEO. You then have people come to your site and ask any question they want about SEO and then from there you only send them info that applies to their search and you hammer them with nothing but updated and really convincing content.
 
When you show a strong authority in a certain niche, people will start to think you can help them, more so than the SEO person who is helping them right now because all you did was have them tell you their biggest concerns on your search engine page and you “feed their need” until they decide to pick your business to go with. In a sense, you are telling people what they need to hear in order to drive them into making a decision, trust me, there is a lot of indecisive people out there, your job is to help them make up their mind by using your content.

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We only accept 25 people per class.

A lot of people don’t trust big search engines, they feel that all the results they are getting are from big companies who paid a lot of money for Ad Words to get ranking spots and because of that, they positioned themselves to be an answer for you but only because they paid for access to you vs you seeking them out specifically.
Setting up your search engine page will allow you to find out exactly what people need to see or hear from you “Right Now”, it makes convincing people a lot less stressful because all you have to do now is not be Google or Bing, just be a person and reach out to the people who take the time to use your page vs just letting an auto responder do all that for you.
People like it when connections are made vs being ignored and an auto responder is not personal, its just a tool marketers use to try and not lose a prospect because they are too busy to answer a phone or reply with a text to someone who is using their product.
In order to get this off the ground and get it working, you will actually have to contact people and talk to them (go figure) and that level of interest from you will be a nice surprise to the new prospect and because they are being treated differently, they think differently about you and your answers.download
 
This makes targeting people a lot more personal and it also is starting to become a huge trend with SEO people who are out looking for clients. We cover this in my class and you can do this for any industry too. If you ever wanted to get very precise and targeted searches for your business, this is how you do it. You first find out what people want “Right Now” and then you build content to cater to it in “Real Time” This bombards the person searching on your site with nothing but solutions to their searches and because it tailor made to fit their specific search vs being a bunch of search result ads on Google.
 
Adding in (Personal Touch) is a savvy way marketers can make emotional connections with strangers online to find out what it is they need to see for information “Right Now” in order to make a business or purchasing decision. This level of targeted marketing is going on right now and people are trying to figure out how to set this up because all the search queries a person puts in on your site will only produce answers that YOUR business can solve.

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Personal Touch means “HEY….Give me a call” How many of you market to prospects this way? or do you try and let your funnels and emails do all that for you?

It looks and feels just like any search engine except, it only cranks out answers that are provided by your business so its actually trapping people with your content in a savvy way vs shoving it down their throats with spam ads. As long as they keep putting in questions on your page, you’ll keep sending out answers for them.
 
Keep in mind, if people are getting an email from you because of this webpage, its because people opted in with their email to gain access to it and that only happens when people are not convinced Google or Bing is helping them.
People are out looking for ways to get answers without being attacked by all the big companies and their ads so if you create a place where it feels safe and easy to use, then don’t be shocked if you start gathering up new clients because of this method, People are out seeking for a reliable source to help them, if you can becomce that source, you win!reliable
 
P.S If you don’t have a lot of content on the web yet don’t worry, the second a person enters a search query into your personal search engine, then what you do is take their questions and build content that answers all of them, then you send them a nice email that puts that content directly in front of them and because it has their name on it and its tailor made to their specific questions, they will look at it differently and see it as a solution vs just a spammy email from a marketer.
 
We’ll cover this in depth in the Masters Class! Social Media Influencer “Gary Vaynerchuk” set up one of these type of pages a while back and it let him know what type of content he needed to make in real time based on the amount of searches he was getting on his search engine looking page. Gary Vaynerchuk isn’t the only person doing this tactic. This is how you find out what people need to hear in real time and then you go off and create content that caters to it and Boom……you have a niche audience to build content around vs you trying to think of things to come up with that people might want to read or watch for content so you can gain a following or subscribers.
Doing it this way allows you to know exactly what people need to see or hear and instead of being an ad that pops up for people to click on, you can be a person who actually reaches out to people, makes contact, and possibly closes a business deal….what business owner wouldn’t want that?
Let the consumer do the work, you just fill in the blanks and give them the answers they need, people like it when you acknowledge them so if anyone uses your search bar webpage, go say Hi!
You have their attention at that moment, don’t lose it by being just like everyone else and let your auto responders categorize them, actually reach out and let them know you have information that can help them with their search vs just having to rely on Paid or Sponsored ads that people don’t want to click on anyway.
The Masters Class is sold out for the month of June. Registration for the July Class opens up on June 3rd. The classes are one month long, we meet once every Saturday for four straight weeks, we do live chat and Q&A after each lesson and we cover a lot of topics.

Here are some of the topics we cover in this Masters Class.

#1. SEO – You either do it or you pay for it.

#2. Marketing – What are you good at, and what are you willing to do?

#3. Social Media – The Rules and New Direction. This is the class lesson that has the most “SHOCK VALUE” to students.

#4. Branding – Who Are You? Why should anyone care?

#5. Learning to do Proper Research Online – Be Savvy!

#6. Time Management – Be a Productive Person, Not Busy. You will be exposed to some online tools you can use and more.

#7. Getting Away From Comfort Zones – You Wanna Grow Right?

#8. “Find The Niche” (I’ll explain this in class).

See you all in class!
Miichael Opolski

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Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Meet The Mentor: There is no Such Thing as “Content Marketing”

The term “Content Marketing” is used a lot of people. I even say it from time to time but when you dig down deeper into what that actually means, you will find out that content is not what we create as marketers for our businesses, if anything its much more important than just content creation.

There is no such thing as “Content Marketing” what you should be saying is I am a “Trust Builder”, becoming a reliable and trusted source for people is what creates awareness and sales. You can create content all day and all night and still not reach an audience because of how its delivered. How many of you write blogs and get terrible views for them? This is for you people, Let’s get into this a bit.AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

Let’s get into a topic that not many people like to actually engage in…POLITICS, Let’s say its the election season, we have a Democratic candidate and a Republican going head to head. You like neither one of them but you feel obligated to vote and are undecided so…..who gets your vote on Election day?

What if you are not a Democrat or a Republican? How would you go out and reach people as a candidate or as a “Content Creator” for them?

Here’s how you set this up, go in and start making a Facebook ad, don’t actually make an ad but start the process and start typing in what you want to create an ad for, once you pick a niche, a few other examples of related topics will pop up. Some of those topics will have nothing to do with your niche at all……but don’t panic!

What you are seeing is the search results that best rank well with your niche you picked. Here are some details on this. Let’s say you are an undecided voter but you love monster trucks and shooting guns. If I was a content creator for one of the candidates, I would put them in a monster truck, and then show pics of them skeet shooting or hunting just so I can get them to become more relatable to YOU!….stay with me.

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People choose “Emotions” over “Logic” many times.

If I hate politics and I don’t really want to see any posts about it then how do I even decide who I vote for?…..the one who gets my attention the best in real time based on my real world interactions thats who. If I love guns, then I’ll be a little bias towards someone else who also loves guns or who is just around them. I’ll form an opinion about that person based on their interests that are similar to mine and Poof……that’s who I am voting for.

Some of you are saying “That’s stupid Mike”, actually its not because this is how most people actually vote and make decisions in life. They vote for the candidate who they feel relates to them the most or who will at least do a good enough job to make things go in favor of people just like you or me so that is how the choices are being made by people, they use EMOTIONS.

Most people don’t study any real topics like the economy or healthcare reform so instead they base their choices in life strictly off of who makes an emotional connection with them in “REAL TIME”…..sales and marketing works the exact same way.

Using politics is just an example, but people make purchasing decisions all the time because the “Randomness” of your content is just enough of an eye opener to get someone’s attention because it relates to things that people actually want to engage with.

When I tell people that getting attention online is a science, it really is. Find out what makes people take notice and then target them with content related to that as a lead in, it works amazing. its-science-funny-pic

I get people to find me online for all my businesses because I can target many things outside of my individual niche. I’ve been a DJ, I’ve been on Radio, I’ve been a speaker on stage at Amway World Head Quarters, I own a video game channel, I’ve bought and sold real estate in multiple states without leaving my home, I’m a published author, and more.

I’ve done some cool stuff in life let’s just say that and when I can attract people to my content who also like those type of things, I can get people to notice me and more of what I do a lot easier vs me trying to ram Mentor Lessons down people’s throats non stop or harrassing people with direct mail to sell me their property. Here is an example of how this worked for me in real life….

I bought a house in Texas last year and resold it to a developer all in the same week because some lady from Montana saw that I was a music DJ for years and her son is also a DJ so she called me to talk about that more than we ever talked about her selling her house that was in Probate. It wasn’t luck that she found me, I post my music online because I want people to actually listen to it.

When this lady did a background check on me, she didn’t look for anything related to real estate at all, she was out poking around looking for something we had in common and being a mobile DJ was the one thing that got me a deal with her.

I was trust worthy to her not because I have bought and sold houses before, but because I share a same interest as her son…….sounds stupid huh?, it’s not because she made a decision to sell her house to me all because I loved music in a way that her son did. It had nothing to do with my ability to buy her home at all, it was all done because of an emotional connection I was able to make based on my own personal interests that I engage in.

May 7th

Class Starts on June 3rd.

In my Masters Class, I show people how I create content that gets more attention than a normal blog entry. I call this “Spiking The Algorithm”. Many of you have seen me do this a few times because I always post my blog stats when I do that. There is a reason I can pull that off when I want to. It’s a combination of good timing and well thought out research. I’ll show the new students how I do this process in the class and show you why my numbers are always spike when I attempt this.

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Avoid Using This Networking Tactic, It Will “Kill” Your Credibility.

Social media is great! a lot of people use it to learn things and reconnect with long lost friends or relatives. Then, you have a group of people out there who seem to use social media as a way to try and get attention when they haven’t done enough to earn it the right way…..let me explain.
People have a sneaky way of trying to look more important than they actually are on social media. This usually happens after they read a new book or attend a weekend seminar and so now they have some kind of new energy about them and they make attempts at trying to look or sound as if they are so much busier than they have ever been in their life.
You never see posts like this from them, but all of the sudden they are now getting a lot of attention?….WHY?, just because they got back from a motivational weekend? Let me show you a tactic people use and see if you can recognize anyone who has used this in the past. If you see this being done, start calling people out on it.Don-t-be-fooled-People-aren-t-who-they-Post-to-be
 
You ever see someone post this….
“Hey everyone, I have been getting a lot of people asking about my program lately so here is a video link that talks all about it in detail, contact me for details once you watch it”
 
 
OK, you see that post? its a lie! no one is asking “YOU” about anything. This is a tactic that people will use to try and get some type of attention to their brand when they are desperate. If they were speaking the truth here is how that would actually look.
 
“Hey everyone, I have been getting a lot of people asking about my program lately so I’ll drop a link for those people and for anyone else interested in the things that I teach…Here you go (Tag Person), (Tag Person), (Tag Person).
The people you are tagging should be the ones who have been asking about you and your program, that is…..if they actually exist.
 
This is a credibility thing and when you actually add names to your list of interested people, it shows you are not lying and it allows other people to look at those who are interested in you and from there people start making decisions as to whether or not those people’s opinions matter.
 
Why should you care?……If I posted that I have people asking me about my program, it shows that I am in demand, from there I show people who is actually interested in my content by tagging their names. This allows other people on Facebook to look at those people and see if they are kind of like them. If you are similar to these people then guess what?…..maybe you would like some of the information that I offer because you and these other people have a lot in common so instead of just saying “I have people asking me about”…….instead of saying that, BACK IT UP!b82e6d92c587c0743d6aeaffcdcc4e41
 
Leave tagged names for others so people can see what kind of crowd you are attracting matters. It builds trust and I myself have done this. I posted a while back about one of my classes. I hash tagged some names in that post and then I got some texts from people on Facebook saying “I saw your post and I am friends with (Tagged Person) , we are buddies on Facebook so I figured if they liked your class, then maybe I should look into it.
 
This is how I have found most of my students on Facebook. I post things and tag people who actually took my classes and did the work, from there it shows that some “Action” has been going on and maybe people who see that post will come take a look at what I have to offer. Credibility sells itself. Be honest and you will naturally attract more people.
 
See how that looks now? when you actually have people asking about your content, put their names down and tag them. Behind the scenes I send people links if they have shown any interest in content that I have produced. I contact those people directly vs announcing on social media that I am in such great demand from people. Go look at these people’s Facebook feed’s. If their page looks no different than usual, then how is it that they are now getting all kinds of attention when what they have been posting hasn’t changed at all?
This is what people fail to learn, when you try tactics like this, it shows desperation. You can tell who actually deserves new traffic and attention because you will notice on their pages an increase in activity or you will notice them trying new things which could contribute to new people actually being interested in them.
If you see posts like that from people, go see if they have made major changes to how they have been posting over the past few weeks, if its the exact same, CALL THEM OUT! you don’t all of the sudden become in demand if you don’t change how you get attention.53854431
This tactic is being used a lot on social media, it can be presented in many ways, here are a few.
#1. “Hey guys, I have had people asking to see more of my artwork so here is a link for that”
#2. “WOW”, people have been asking me about my new book because they heard it was really good from other people, this link will take you to my page on amazon”
#3. There has been a lot of people asking me about how I get free leads for real estate, I’ll drop a link for a video so you can see just how I do this”
Those three examples are ways to deliver the same pitch, but with just different wording. You can do this for any industry and it is being used a lot because people just don’t know how to gather in the right amount of attention to their brand. When things get tough and your views are not going well, this is a tactic that a lot of people rely on to get some kind of quick gratification and its a bad idea to try and prop yourself up like that when you haven’t earned it.
 
This is a common tactic used by business owners, its (weak sauce) is what it is so the next time you see this type of a post from someone, call them out! because people who are in demand don’t have time to post about how much demand there is for them, they are too busy getting back to those demanding people to even have time for posting that type of thing.
 
Don’t be so starved for attention that you have to use tactics like this to feel better about yourself, try earning attention with your work ethic and knowledge, its a lot more rewarding!

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I have had people ask about this class Masters Class. Contact me on Facebook and I’ll give you their names so you can ask them why they were interested and then you can see if they signed up or not and find out why! (Credibility Matters)

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Meet The Mentor: Are You Ready For The Next Big Thing? (Change is Coming)

When you think about how fast technology moves now, have you ever stopped to wonder how fast you really need to start looking at new ideas when it comes to promoting your brand or business online? Apps are cool and all but very soon the next big thing everyone will be jumping on is “Bots” and real time “Avatars”.
 
It’s going to be very interesting to see how marketing even works in the VR world because it will be so detailed and precise.hold-on-change-is-coming
 
Imagine this…..Let’s say you rely on Google Ad Words for your ads and you rely also on Facebook. If you have ever used either one of those then you know they have ways you can target people based on certain things like Age, Location, Income, and more.
 
Imagine how shitty those will be for business owners because of what’s coming next. Let’s pretend a new VR search engine is born, on that engine you can narrow searches down to the most detailed thing, it buries anything else out there….check this out.
 
REAL ESTATE PEOPLE LOOK AT THIS….
 
Instead of “We Buy Houses”, which is the one phrase most real estate people are bias to, imagine if you could do this.
 
#1. Make ads that only target people who use voice commands in the following phrases. (from here you start entering what you think people will be saying when they do voice commands….anything is possible).
 
#2. This is going to be so detailed that if you were angry and searching to sell your home because you are about to foreclose on it and you do a voice search like this in the heat of the moment….“VR Search…find me someone who will buy my fucking house before the end of the god damn month….Please!
 
If anyone says that as a search word for word and you have that down as an actual search phrase…you win! Imagine being able to type in any phrase you can imagine? forget keywords, let’s capture how people actually talk….even slang terms!
 
Another example…..“VR Search……Show me the best fucking place to eat Chinese food on a Friday night….I’m drunk! “. If you own a food place and you get bar crowds at night, this could be an angle you might want to explore.
 
If you think people will even say that, put that in as a search option.changecoming
 
With the new technology being created right now, you can do that. Imagine no longer chasing key words but instead having it down to the exact wording people use because they say things in a certain way.
 
Do you know anyone who says Crick vs Creek?……How about “Wash”…vs “Warsh”…….here’s another one….“Milk”…vs “Malk”….see where this is going?. Same thing for “Axe” vs “Ask”
 
Facebook or Google can’t do this deep of a search yet, but they will be able to soon!
 
Now keep in mind there will be data to look at and you can see the most use terms but just imagine all the millions of people who don’t all speak the same? it opens a whole new world for people to market to on the web because the searches are so broad now that it opens up the game for a lot of people.download (2)
 
Voice commands change how people see results, the new A.I algorithm will locate search results based on set criteria. So if you know that people speak a certain way and you want to market to just them…..now you can do it.
 
{EXAMPLE}
 
“VR Search……I need to find my  wife something sexy for Valentine’s Day, she’s pissed at me”……if you target that, people with pissed off wives will find your ad vs anyone else’s because you targeted their (in the moment wording) 
Think of this folks. You no longer advertise based on one or two keywords, now its all about real time interaction and how it can be manipulated.
 
“VR Search…find me the cheapest (Blank)“…emphasis on the word “Cheapest”. Most people who look for deals use that word.
 
“VR Search…..locate the (cleanest) food places in downtown Detroit”, if your business ad or content mentions that you have Clean restrooms” then that could be the one thing that separates you from the pack.
 
“VR Search….How the hell do you buy a birthday gift for a 75 year old who doesn’t want anything” (VR Search will take in consideration people who have had similar questions like that and where the ended up shopping for a gift).
 
Imagine the possibilities folks…..its endless!
 
Next week is the last week for the Masters Class for the month of March. I’ve been saying for a long time now that you shouldn’t get to comfy with PPC Ads or relying on Ad Word campaigns because most people will be doing a whole different thing as soon as its available for the masses to use.
 
I’ve seen what this new stuff can do, and its awsome! Facebook will use it for sure and so will Google, plan on adapting to new things once again because platforms are changing.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Meet The Mentor: Do You Suffer From Excusitis?

I have a test I use on students. It’s a social media test and it gauges how much time you waste time posting things that do you no good. I don’t tell students that I do this but its part of their training when they are in my program.
I’ll break it down so you can see how this works. Most of my students suffer from bad habits, one of them is “Excusitis” this happens a lot because people get side tracked with bullshit drama in their life vs working on building their business.7-steps-to-get-beyond-excuses-5-638
Today I had to let a student go……yup, it was bad! Let me show you what their past week looked like and then you can see how bad it gets. This person told me they couldn’t get everything done for the week because they were too busy with “WORK”, then after it was time to hand in the work for the week this guy got defensive and lashed out at me because I was holding him to a higher standard of accountability (which is why he signed up for the program) .You can decide whether or not they deserve a second chance.
Monday 13th – Gets into an argument on Facebook about president Trump Online. The feed goes 27 comments deep and lasted longer than 2 hours.  Student tells me he head no time for a blog or a video that day because he was tied up with work.
Tuesday 14th – Tells me they can’t post a quick shout out video for followers on instagram because they are too busy……later (same day) they posted on Instagram but it was about over priced car service repairs from a place they just had work done. They had time to bitch but not time to promote?
Wednesday 15th – Spends the day cleaning the garage, yup that was it, nothing else for the day.
Thursday 16th – Watched March Madness, posted about scores and never posted a blog or video for the day.
 
Friday 17th – Watched College Basketball again, went to lunch with buddies, took pics of that, came back home.
Here is his reply to me for kicking out of the program.
“You know Mike, not everyone wants to work as hard as you do” I don’t spend my whole day working, I have a life to ya know and what good is working if you can’t enjoy life at all? You need to realize that people can’t life up to impossible standards that you set, no wonder so many people fail your classes”.
Nice message….he sounds like someone who was given tasks that were impossible to complete. Ladies and Gentlemen if I asked you to post a video each day on Instagram for the week, would that be a hard thing to accomplish? You only get 1:00 of recording time so would it be a lot to ask for maybe….6-7 minutes of video week from you so people can see and hear about your business more? That is what this argument was about and it shouldn’t have happened but things like this happen all the time in my classes because people have a big problem with following through on things and they have a lot of fear they refuse to get past.Blog-Article-two-photo-Are-your-excuses-more-important-than-your-dreams
The work I assign in my classes is easy on purpose, that too is a test. If you complain about class work, then you’ll never do what’s expected of you out in the real world when no one’s watching you. Every student who has failed my program did so because they didn’t do the work and tried to lie their way out of it.
If they were honest about messing up, I would still work with them because part of gaining progress means that you identify with the crappy habits you still hold onto. You can’t break habits that you are not aware of. Being honest with yourself is part of the program and how you grow as a business owner.
Now I could be a total asshole and post his text messages that show him having excuses vs him being all rough and tough. It’s very sad to me that I have people who sign up to get better at something and all they do is complain when being instructed and the worst part is they bring it on themselves by not doing the work and falling into comfort zones.
I bet if I was Tony Robbins and I asked this guy to post a video on Instagram he would do it. Part of the reason people fight me is because they think I don’t know what I am talking about so when they fail a task, they blame me which is a habit they have developed over time and they have kind of perfected it because its so quick to come out anytime a problem comes up. It’s called “Excusitis”6e13ef4240d377e4c6eb09e87f4e869c
The reason I bring this test up is because this is what people do without even thinking twice about it. They pay money for a class to develop new skills and gain new knowledge and then they turn around do screw off.
Being side tracked is a huge problem with people and what’s worse is when you assign them work that they say they need help with but then they don’t do it. They procrastinate until the last minute to get anything done and then try to lie to get out of being in trouble.
Being in business for yourself is not a game, its a real world battle for positioning in life. You either work hard to grow, or you work hard to keep yourself occupied with things that don’t matter. I’m real big on people keeping their word so be careful around me because if you promise to do something I will actually believe you until your work ethic shows me otherwise and if that happens, I’ll never trust you or work with you again!
It’s hard to find honest and credible people these days! Work hard and try and be one of those people. Believe me you will stand out if you do.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

You Can’t Knock The Hustle, There is Always Work To Be Done!

I had a guy named Franklin reach out to me on Facebook and he tells me that I’ll never understand what operating a real business is like. I laughed at him and said “Oh really”?
Here is what he said……“Michael you work too much”, you are always busy and always working and that is not how successful people operate”.
{ME} – You sound like one of those hype men at a seminar, what are you trying to get me into?….Forex?…..Click Funnels?….which is it?….Diabetic Test Strip Selling?
 
{Franklin} – When you work a lot in a business, the business owns you vs you owning it.
{ME} Oh boy here we go!, you sound like one of those know it all, motivational speakers so let me shatter your pitch so you can stop doing this to people because what you are suggesting is just not accurate. Even if you have workers and everything outsources in your business, you still have to pay attention to it every single day. What are your people doing? is everyone being productive? are numbers dropping? what’s the ROI on marketing this month?
So you are telling me that you ignore all of that and just sit back and collect money?…I call bullshit. I know people who make $200k a month on autopilot with rentals and not one of them sits on their ass. They don’t have to show up to a job, but they still have a lot of responsibilities to the business. If anything, you are a silent, full time baby sitter to your business. Telling people that they are not a real business owner just because they still work is just plain stupid and not a good idea either.
{Franklin} – I guess you don’t understand the “Lap Top Lifestyle”
{ME} – Oh here we go! “Laptop Lifestyle”?…Oh you mean sit back and make money on your laptop all day and then do nothing else…is that what you mean? I work from home so Yes, I know what that term implies vs what it should really mean.
 
{Franklin} – You are wasting time on building a traditional business. If you don’t have systems, then you are a worker vs a true business owner.
{ME} – HA HA, are you done now believing this crap? Grant Cardone is worth $400 Million…..works everyday! Gary Vaynerchuk is worth $150 Million, works everyday. Tony Robbins, worth about 1 Billion, works everyday. All of these guys have systems and people who work for them and not one of them sits on their ass all day doing nothing so are they doing it all wrong too?images (2)
{Franklin} – They work only because they love what they do.
{Me} – And that’s why I work everyday. I’m not one of those people who can just sit around all day and rely on a system to keep bringing me in money each month, I need to be busy or else I freak out, besides I have this feeling you are bias because you sound like one of those brand new people who just got started with click funnels and you are brainwashed into thinking that if you work hard enough, you can make ton of money and just open your laptop everyday and check your new bank balance?….is that what you think?
 
{Franklin} – Why is that stupid? and yes, I am actually a part of a TEAM who teaches this stuff. If you haven’t been to one of their events, then you really don’t know what this is all about.
{Me} – Oh yes I do actually in fact, I’ve asked to speak at their events and they won’t return my calls. This is an area that I excel in so here we go. Click funnel webpages are being targeted by search engines now so its much harder and much more expensive to convert traffic from that type of set up. Your teachers won’t tell you this because they want you paying a monthly membership fee to them and that is all they want from you so in the end, you got suckered into a business model that you feel will make you rich really fast and then once that happens, you can sit back and enjoy the money until you die.
 
{Franklin} – Have you ever done this type of business before?
 
{Me} – Nope, but I have students in my program who are and they tried to get me into it (much like you are) and once I explained to them all the work involved with that, they seemed kind of angry.
 
{Franklin} – Why would they be angry?
{Me} – Because its not as great as they make it sound. Landing pages and Doorways pages are now hated by search engines. This update was implemented on March 8th and it was called the “FRED” update.
{Franklin} – So what you are telling me is that my teachers are lying to me? That’s not nice to say, where is your proof?
{Me} – They are doing the typical seminar guru bullshit, they get you all hyped up and then only show you the basics. Once you start “NOT” making money, their go to phrase will be “It takes time to get these ads to convert”. The truth is, it only takes a few minutes to get a new page to start getting responses, it doesn’t take long at all but they will tell it does so that you don’t quit the program. Go ask your teacher about ranking signals and algorithm changes and see if they have a ton of knowledge to dump on you, otherwise they are just selling you another system that they say can’t be denied.
If they can’t answer any of the ranking signal questions then you are being sold a system that is not based on telling people 100% the truth and that is because your teachers don’t even know about the new changes so they just teach you how to saturate the market with targeted ads and in their minds as long as you get tons and tons of traffic to your pages it won’t matter because eventually some of that traffic will convert.

This is stupid because the more unconverted traffic you are getting, the worse your ad ranks overall and then it gets “Ghosted” by search engines which means its not even seen anymore so then it under performs and when that happens you are told to try new keywords and make new ads which means?……spend more money!

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Pages like this are now hated by Google….Just so you know!

{Franklin} – So then I should just quit?
 
{Me} – Nope, instead actually get educated about what it is you are doing. Stop relying on keywords and only what your teachers are telling you. My information comes from the people directly at Google. I somehow doubt your teacher knows the SEO laws like I do because only 47 people sat in on that last Google SEO update video and I didn’t see any guru’s names in that chat room so unless they are pals with the people at Google, then they don’t know this material.
{Franklin} – So you are calling them liars?
{Me} – Technically…..YES! because I can go onto their sites and see just exactly how they are making their money. I can see what keywords they use the most and how. I can also see what links trace back to them. This is not something rare, if you understand SEO at all you can trace people’s work. Your guru isn’t telling you the whole truth about how this all works and here you are sitting online telling people “If you work in your business you don’t own it, it owns you”, but yet here you are not even knowing the complete story about what it is you are actually being sold on. Most of your Guru’s are manipulating the system and in my Masters Class, I show people just how they do this.
{Franklin} – I’m still new at this sales funnel thing so I’m just getting things going now.
{Me} – How long have you been involved with this?
{Franklin} – about 6 months now.
{ME} – That’s not being new anymore so after 6 months, what I just told you is something you never hard before?
{Franklin} – That’s all news to me and if it was actually important, I would think these people would know all about it.
{ME} – You need a new teacher or guru to follow who will be more honest with you about all of this because this click funnel method is something that caters to people who don’t like work so they do this in the hopes that it makes them enough money to the point where they can buy back their time. I don’t care what type of business you have, as the owner, you don’t have days off. As much as you don’t want to believe that you still are accountable to a lot of things and this whole “Laptop Lifestyle” bullshit pitch that you are falling for is more work than they are selling you on.
{Franklin} – Well, I’m not quitting because I believe what I am doing is going to work.
{Me} – You can have all the belief you want, but if you don’t fully understand how something works in real time, then all the hope in the world won’t fix that. What if I told you that Google will hate anything you post that doesn’t cater to the users query?
 
{Franklin} What do you mean?wmt1
 
{Me} – Google wants your webpages to answer a users question with just one page! Click Funnels are designed to take you from one page to another and then to another. That is called “Doorway Pages” and when you have those, Google redirects incoming traffic for those search queries that you would be getting, and it transfers them to a page with a higher “Authority Score” this means that Google see’s their webpages as a much better source of information.
This gets done without you knowing and the result of this is you not getting any converted traffic so what will you do once that happens?……make new ads and spend more money so for a guy who seems to think that I work too hard in my businesses, you sir still don’t have all the facts about what it is you are even trying to do. Before you start lecturing people about how they should be running their business, you might want to learn how yours even works before you start doing something like that.
 
{Franklin} – Ok Mr. Know It All….
 
{ME} – No reason to get defensive just because someone pointed out that your seminar guru isn’t telling you all the details. I’m not lying about any of this. I don’t think you like what I had to say because it goes against everything you are being taught right now and I’m here to tell you the truth. No business owner sits on their ass all day and just makes money on auto pilot, behind the scenes those people are working but not telling you. Its a status thing they sell to people because that is how you get butts in the seats at an event, trust me I use to say the same shit back when I was in Network Marketing. I said whatever I had to in order to get people to just show up.
A real business owner always looks for new growth and that doesn’t happen sitting around doing nothing all day. Stop thinking that there is some magical finish line of money waiting for you. There is always going to be work that needs to be done and it will be work that only YOU can do so get it out of your head that one day you will suddenly just have enough money to ignore your business 100%., If billionaires still work, then you will still be working, just in a different capacity! I would stop looking forward to that, and focus in more on actually understanding what it is that you are trying to do because you are not very well informed on how opt-in pages are now looked at.
 
{Franklin} – I just looked you up online and I see a ton of your content that talks about this stuff so you must actually know this huh?
 
{Me} – Why do people have a hard time believing that some people actually do research?Yes I do know this stuff, and it makes no sense to get your hopes up on any business opportunity unless you fully understand what you are up against. I have pals who make money on click funnels so it does work BUT, they are not sitting around all day doing nothing, so don’t think that you will someday be doing that. If you own any business, there is always work to be done vs thinking that your laptop will just make you money to the point where you sit on your ass all the time.digital-strategy-dont-believe-the-hype-it-always-depends-on-research-14-638
{Franklin} – My teacher lives the laptop lifestyle, he can go and do whatever he wants, whenever he wants.
{ME} – Really? is that why he has all these events booked he is speaking at? because he is financially free? If it was me, I wouldn’t be speaking to anyone, I’d be out fishing, or traveling vs any of what he is doing. Your guru teaches you how to live a laptop lifestyle, but yet here is working like crazy to try and get his brand more recognition? How can you not see that? He’s not sitting around relying on his systems or laptop is he?, so what makes you believe you will be doing less than what he is once the money starts to pour in?
{Franklin} – I was told that once you set things up, it runs itself.
{ME} – Oh my god Franklin that doesn’t mean you stop paying attention to the business, if anything you have to be the one who is the most involved! Franklin if you want a lifestyle that welcomes in more money then you have to realize that you just signed up to become a much more accountable person, not just with work priorities but also with money management and future growth.
This life is hard, being your own boss is hard, and it takes a shit load of work to make it all come together and then STAY TOGETHER! If you want to really stand out and impress people, don’t go around telling them to work hard so they can be lazy someday. Instead show everyone how much of a beast you are and how much hustle you have because that will attract more attention than you just telling people that you will be rich really fast and then not have to do anything. Smart people know better!
{Franklin} – I hated you when we first started to chat, after a while I see that you not trying to be mean but you are trying to just make me aware of somethings and thats cool.
{Me} –  Franklin, I always end up looking like the bad guy because I have the details that most people don’t pay attention to. Those details matter especially when you are trying to gain quality traffic online for your business. Like I said, Click Funnels can work, but you need to know all about them or else it becomes an expensive hobby vs a business that can rely on steady income each month.
This blog was posted so that people can see that behind the scenes I have people who will argue with me but this is their way of asking questions. I don’t expect people to understand it but this sometimes is how people get past their fears, if they have to be defensive I am ok with that but if I shows them facts about something and they still argue, well then they are just bias.
Over the last 20 years I have noticed a lot of people getting all amped up for the chance to make easy money online and they are not being told how hard it is to build that up. I understand that people have to motive others at a seminar with best case scenario’s, but people need to know all the truth’s about how money is actually made online because what a lot of guru’s don’t tell you is…..they use their fame to increase traffic and there are ways to do that and seminars is just one of them.
They will show you the steps they took to get things up and going, but no one will show you all the tricks of the trade. I almost called Meet The Mentor something else, I was going to call it “The Anti-Guru Zone” because a lot of my content is based on a lot of the things that seminars leave out. I sit in on events, I take notes, and I start outlining all the things they are not telling the audience but they should be.
I then write a blog or do a Podcast on some of that content but for the most part I teach a lot of the deeper content inside the classes I host. After 20 years of watching seminars evolve and how they get set up, I made sure that my program never turned into one of those platforms. This guy Franklin is a good guy. He’s passionate and fired up, but at the same time he is scared because after 6 months of work, he has no money coming into his funnels and part of the reason he got defensive with me was so he could pull information out of me (Smart Move). 
I recognize this tactic in a lot of people. Sometimes its the only way they know how to ask for help. I am not an SEO know it all, but I do know whats going on right now, I have changed how I create content because of the new changes and it has worked well. My goal for Meet The Mentor is to just be straight with people. Be Honest, Try New Things, Work Hard, and Move On!
I get a lot of people like Franklin in my classes. They get started in something new and after a while it doesn’t work like they thought it should so they try to see if its them, or if they need more information that will allow them to grow in new ways. A lot of the classes we have are based around lead generation, branding, social media marketing, and networking. There is a lot that gets covered in the Meet The Mentor classes band I am not bias to any one industry, I look for missing pieces in all areas.
Whether its a network marketing seminar, or a copy writing meet up, or an SEO master mind group, I do a ton of research on what’s being taught to people and what important things are being left out. That is what Meet The Mentor was built on, so seeing chats like the one I had with Franklin happen very often. I like sharing some of them because I know there are people out there who can relate to this type of dialogue.
Its real life in action and sometimes its not pretty, but that’s where communication skills comes in. Franklin could have taken off and said “Eat Shit”….but he didn’t. What you see here is a shortened version of our chat. (believe me it was a long chat). I hope you enjoyed it and maybe got something out of this because behind the scenes folks, personal development is not fun, its hard, there will be conflict and doubt and fear and more. I get it because I use to do the same things 20 years ago, now I work to train people how to break those ideas and habits because I know how to move on from all that crap.
FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Did You Know?

I wasn’t going to post this because I kept this information only for my Master Class students but its such a big problem that it needs to be paid attention to. This blog post is not bullshit, and its not a game. A lot is going on right now with SEO and algorithms on all platforms. People are already behind on a lot of the new changes so I hope this post helps some of you better understand what it is that you are doing.
This might scare some of you affiliate marketers out there who use funnel sites to capture leads.
On March 8th, Google did an update called “FRED” This new update was created to target “Quality” sites for ranking. When they started testing sites that had a lot of traffic, they noticed something and its disturbing. Google won’t even mention they did this update but its very real so pay read this carefully.
95% of the high traffic sites that were tested were Affiliate Sites, and Ad Sense Sites. These pages had spun content which means they didn’t write it themselves, it was a created template that someone else made for them and there was duplicate ad pages like this all over the web. When people try to pass that off as their own work, Google knows this. You are not Sneaky! There is a term for this and its called “Thin Content”thin-content
How do you get caught? When you post online, your pictures and even your layouts are coded, so is the location of your URL. When your pages are the same codes as millions of others and all of you post the same spun content from new ads, it now matters more than ever NOT TO DO THAT, because Google will kill off any credible traffic to those pages once you are found out.
When seminar people tell you “Use these keywords and use our scripts” what that tells Google is you are creating copy cats by the millions and that kills the quality of those type of ads or posts. Guru’s will show you their income from those ads and how well they performed but they won’t tell you how shitty the conversions were and they don’t care either because they have enough money to make new ads that will make up some losses.
Ever wonder why ads convert so badly?…..thats why, and its about to get worse for people who use those as ways to get web traffic to a purchasing site……Hold onto your butts!Avoid_Thin_Content
Barry Shwartz at SEO Round Table tested this new FRED update because people were wondering if their “Links” were effected by this new update. He tested somethings and found that the quality of the content on the sites he tested was crap. They pretty much were in place to guide a person to yet another site or to another opt-in page (sound familiar anyone?).
When you take a template script that is provided by a program and you change the wording out it still doesn’t matter, you are still posting on a preset platform which is coded a set way.

Google’s new algorithm is out hunting your content right now. If you copy cat others and use templates, you will start losing the “GOOD” web traffic because Google hates sites that just drive traffic and hardly ever convert (like most all click funnel pages).

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Time to be a good content creator or be “Ghosted” = (Not Visible)

Why does this matter? if you use affiliate pages and click funnels and you get a million hits, and out of those million hits, 96% drop off and do nothing, that tells Google your site is crap and you are most likely impulsing them with a targeted ad and for that Google thinks it should be ignored so they cut off “useful” traffic to your pages and redirects it to someone else’s who converts better because the content is original and its detailed. Google will do this without telling you so when your ad starts to suck and convert like shit…..now you know why and by the way, this kills your SEO long term so whats the only solution?
Spend more money and create more ads the same way until you get caught again and then rinse and repeat. Its a sess pool of money spending and it never ends. I hope they tell you this stuff in those weekend seminars that you are attending. Don’t be bias to Vanity Numbers and Vanity Metrics. Getting 1 million hits on your site isn’t impressive when you convert 3% of that or less to the next page.download
Google hates this because they believe if a user types in a search query then it should only take ONE PAGE to answer their question. The more you send a user from page to page or link to link and toss nothing but opt-in pages at them, Google attacks your traffic flow so the only way to offset that is to hope to god that you get enough traffic that converts to make some money so you can make new ads that will make up some difference in lost traffic.
If your mentors are not telling you about these SEO changes, then they are sending you on a wild goose chase of spending more money than you ever should all because they themselves do not know this stuff.
In the end, you sign up for their stuff, and buy into their programs because they tell you its easy and a for sure thing and then they show you pictures of their nice car and that convinced you to believe that click funnels is the best option for you.
Oh don’t get me wrong they can work…..but you better have money to keep it going especially now that ranking changes have happened and Google is now targeting those sites you rely on so much.

Don’t put all your eggs in one basket. If you have no idea what I just posted about…..you are behind and already being passed by you competitors…enjoy the ride folks, its just starting!

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Quality means your pages are “In Depth” with detail. If you rely only on Opt-In or Landing Pages then your pages are considered “Thin Content” Hope your guru tells you this before you sign up.

In the end folks, if someone is telling you that funnels is the best thing on earth, tell them no thanks, you have better things to do with your money because those things are solely dependent on how often you update and run new ads (IN REAL TIME) and for those of you who are broke or have a limited budget and you signed up for this stuff because you thought it was going to bring you RICHES, you’ll get eaten alive by those who can outspend you and that is the game you are in for that niche….have fun!
I’m not naming names but some famous Youtube people who use click funnels and promote them need to start being honest with the people who go to their events and start telling people this information because click funnels are the worst sites to put on the web, they convert like crap and you have to rely on non stop incoming traffic to even keep that afloat and that all costs more than they teach you it does.

consistent, compelling content

Sorry!…but this is what Google wants from you!

My information comes directly from the testers at Google. I didn’t see any guru’s at the events or meetups that I attended so there is no way for them to know this info unless they were there.

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Learn about these updates and more in our Masters Class.

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.