Meet The Mentor: There is no Such Thing as “Content Marketing”

The term “Content Marketing” is used a lot of people. I even say it from time to time but when you dig down deeper into what that actually means, you will find out that content is not what we create as marketers for our businesses, if anything its much more important than just content creation.

There is no such thing as “Content Marketing” what you should be saying is I am a “Trust Builder”, becoming a reliable and trusted source for people is what creates awareness and sales. You can create content all day and all night and still not reach an audience because of how its delivered. How many of you write blogs and get terrible views for them? This is for you people, Let’s get into this a bit.AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

Let’s get into a topic that not many people like to actually engage in…POLITICS, Let’s say its the election season, we have a Democratic candidate and a Republican going head to head. You like neither one of them but you feel obligated to vote and are undecided so…..who gets your vote on Election day?

What if you are not a Democrat or a Republican? How would you go out and reach people as a candidate or as a “Content Creator” for them?

Here’s how you set this up, go in and start making a Facebook ad, don’t actually make an ad but start the process and start typing in what you want to create an ad for, once you pick a niche, a few other examples of related topics will pop up. Some of those topics will have nothing to do with your niche at all……but don’t panic!

What you are seeing is the search results that best rank well with your niche you picked. Here are some details on this. Let’s say you are an undecided voter but you love monster trucks and shooting guns. If I was a content creator for one of the candidates, I would put them in a monster truck, and then show pics of them skeet shooting or hunting just so I can get them to become more relatable to YOU!….stay with me.

emotions-or-facts-2

People choose “Emotions” over “Logic” many times.

If I hate politics and I don’t really want to see any posts about it then how do I even decide who I vote for?…..the one who gets my attention the best in real time based on my real world interactions thats who. If I love guns, then I’ll be a little bias towards someone else who also loves guns or who is just around them. I’ll form an opinion about that person based on their interests that are similar to mine and Poof……that’s who I am voting for.

Some of you are saying “That’s stupid Mike”, actually its not because this is how most people actually vote and make decisions in life. They vote for the candidate who they feel relates to them the most or who will at least do a good enough job to make things go in favor of people just like you or me so that is how the choices are being made by people, they use EMOTIONS.

Most people don’t study any real topics like the economy or healthcare reform so instead they base their choices in life strictly off of who makes an emotional connection with them in “REAL TIME”…..sales and marketing works the exact same way.

Using politics is just an example, but people make purchasing decisions all the time because the “Randomness” of your content is just enough of an eye opener to get someone’s attention because it relates to things that people actually want to engage with.

When I tell people that getting attention online is a science, it really is. Find out what makes people take notice and then target them with content related to that as a lead in, it works amazing. its-science-funny-pic

I get people to find me online for all my businesses because I can target many things outside of my individual niche. I’ve been a DJ, I’ve been on Radio, I’ve been a speaker on stage at Amway World Head Quarters, I own a video game channel, I’ve bought and sold real estate in multiple states without leaving my home, I’m a published author, and more.

I’ve done some cool stuff in life let’s just say that and when I can attract people to my content who also like those type of things, I can get people to notice me and more of what I do a lot easier vs me trying to ram Mentor Lessons down people’s throats non stop or harrassing people with direct mail to sell me their property. Here is an example of how this worked for me in real life….

I bought a house in Texas last year and resold it to a developer all in the same week because some lady from Montana saw that I was a music DJ for years and her son is also a DJ so she called me to talk about that more than we ever talked about her selling her house that was in Probate. It wasn’t luck that she found me, I post my music online because I want people to actually listen to it.

When this lady did a background check on me, she didn’t look for anything related to real estate at all, she was out poking around looking for something we had in common and being a mobile DJ was the one thing that got me a deal with her.

I was trust worthy to her not because I have bought and sold houses before, but because I share a same interest as her son…….sounds stupid huh?, it’s not because she made a decision to sell her house to me all because I loved music in a way that her son did. It had nothing to do with my ability to buy her home at all, it was all done because of an emotional connection I was able to make based on my own personal interests that I engage in.

May 7th

Class Starts on June 3rd.

In my Masters Class, I show people how I create content that gets more attention than a normal blog entry. I call this “Spiking The Algorithm”. Many of you have seen me do this a few times because I always post my blog stats when I do that. There is a reason I can pull that off when I want to. It’s a combination of good timing and well thought out research. I’ll show the new students how I do this process in the class and show you why my numbers are always spike when I attempt this.

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

These New Facebook Ads Are Going To Kick Ass!

Facebook has some new ads that just became available yesterday. Facebook is creating a new “Collection Ad” this is on their API which is their (super secret background platform). This new ad product just came out late yesterday and most haven’t heard anything about it so I’ll give you the shortened version of what is going on with these new ads.

What that ad can now do vs older ones is, it will allow e-commerce ads to put up to 50 items on each ad. These new ads will dominate once they are ready so be on the look out for them.

This ad is in the background of Facebook’s API, if you have no idea what I just said its because you don’t have a special Facebook account that allows you access to those things….(Oh wait, you didn’t know that actually existed?)maxresdefault

Did your guru forget to tell you about the secret shit Facebook gives people of status?….you might want to start asking more questions because influencers on Facebook get perks most people don’t and you need to understand this and how bias Facebook is towards celebrities and people of influence on the web especially in the area’s of E-Commerce. Trust me its a massive advantage and yet no Guru talks about it to their students…..that’s a shame, I consider that lying to people if you don’t disclose all the truths about how ads are done on Facebook.

E-Commerce guru’s have access to things most regular people don’t so the next time you see someone telling you how to do your Facebook ads, ask them if they are getting their info from the background of the API or is this information that regular everyday people can have access to? CALL THEM OUT!

Here is how these ads work. These new ads will allow you to showcase 50 different items all on the ad and it has built in call-to-action steps for them as well. Even if the product was different varieties you can still post up to 50 separate items on these new ads. E-Commerce people are going to love these!

Facebook is doing this to compete with Google and Amazon in the E-Commerce realm. These new ads will be perfect for someone who sells more than just one thing from their business or store front online. These new ads are now available so if you get a chance to check in on those and see how they look, you will see how effective they can be for someone looking to sell things on Facebook.

P.S
Getting “Likes” on your posts on Facebook is not an SEO Ranking factor at all. People need to realize that Facebook’s algorithm hates SEO and doesn’t rank you for it like Google or Bing does. If you are chasing after “Likes” on your posts, you have no idea how Facebook works now and maybe its time to be updated because the new changes happened just days ago.

Social Rankings don’t work unless you have a brand that is being searched online and it needs to be searched for on FACEBOOK vs it being searched for on Google or Bing or even Youtube and there are ways to set that up and convert the traffic.

Social Signal for ranking is something we cover in detail on my Masters Class. How you post on search engines vs Facebook needs to vary, if you have no idea where to even start, I have a great place for you to learn all this stuff and our next class starts in a couple of weeks.

Registration Opens on April 15th, Class Starts on May 1st. Only 25 seats per class and I have 4 spots take up so far in the May Class so register early and reserve your seat today!FBCoverA.jpg

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

 

13 Problems You Face as a Marketer on Facebook.

My Masters Class has a lesson that talks about Facebook and how much you rely on it as a business owner vs how much it actually performs for you each month. A lot of people are being romanced by something called “Vanity Metrics” and we’ll get into that in just a moment.
Here is what I show students and then I have them respond to. Those reasons list below are why marketers are leaving Facebook. Keep in mind, this is not about people quitting Facebook over people being stupid or rude.
These are actual concerns written out by marketers who are trying to expand their brand on Facebook and who have spent a ton of money doing so and saw no results.
Here is the list I present to the class.
#1. Facebook requires that you cater to your audience, rather than allowing you to shape your audience.
 
#2. Facebook takes traffic away from your business website.
 
#3. Facebook possesses too much control over content and marketing.
 
#4. Facebook is constantly changing its approach and algorithm, meaning that there is no single best way to engage.
 
#5. Facebook delivers a form of information that is not useful for your audience or customers.
 
#6. There isn’t enough actionable data to assess Facebook’s ROI.
Facebook does not allow for an integrated marketing effort.
 
#7. Facebook is deceptive.
 
#8. Facebook is full of click bait, memes, and other crap.
 
#9. Facebook punishes organic posts and non-paid content.
 
#10. Most people are trained to ignore sponsored posts on Facebook; they automatically tune out marketing efforts.
 
#11. Facebook fan numbers are misleading.
 
#12. Facebook fans actually consisted of fake profiles.
 
#13. Facebook connects your business with people you don’t actually want to market to.
Facebook has the most users out of any platform but it doesn’t mean its the best place to build your brand (Seriously). Don’t be bias and fall for “Vanity Metrics” if what you are doing for advertising on Facebook isn’t bringing you results every 30 days, then what you are relying on isn’t working.vanity
Facebook is huge and all, but its also not fair and it is very bias when it comes to its algorithm and even if you spend a ton of money on ads, there is no promise of any business coming your way. Just go ask all those click funnel people out there right now posting $5 a day ads and getting no conversions. (I have these people in my classes and they wonder why their sales are bad. I show them why their numbers are so shitty and then they wonder why they never learn this stuff in the training they signed up for). #RudeAwakening
It takes more than just relying on Facebook connections and ads to get a brand built. It takes engaging people, and most of you don’t even talk to half the people on your friends list so ask yourself this……Are you using Facebook the right way as a business owner?
People say they love it for their business, but when I ask for results they don’t have any so what’s to love about it ? Don’t be romanced by popularity that brings you zero business. Most of you have tons of Facebook friends and you never talk to any of those people so how effective are you really at networking? The people are there for you each day to reach out to and you just sit there waiting for what exactly?
This Facebook lesson in my Masters Class has to be one of the biggest eye openers for people because in this class some people found out for the first time how rigged the game is. I’ll show you how the game is being played out and maybe after that lesson, some of you will have a much better idea of how to use social media for personal gain in your business. It’s not about how many friends you have that’s for sure.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

The Term PPV (Pay Per View) Has a New Meaning.

PPV is something that some of us really enjoy. Whether its a UFC PPV, or a Boxing Fight, people have always been willing to pay money for access to things they value. That PPV world is about to get a whole lot bigger and some of you might not like what you are about to read.
GQ magazine is just one of many companies that will be forcing you to pay every time you want to read their articles if you are not a subscriber to their site.
GQ
 
They require their subscribers to not have ad blockers running, this ensures advertisers on their site that they will get the maximum exposure they want.
 
If you are not a subscriber but want to read one of their articles without seeing ads, you will have to pay a fee to make that happen. I am already seeing blogs where they don’t want followers, they want paid subscribers.
 
This would be like me charging people a monthly fee just to have access to read my content. Do not be shocked if this becomes a normal thing.
 
Forbes is working on this as well for their site. In the future you will be paying for access to content to most major companies websites. You’ll have a virtual piggy bank on the site that you put money in and as long as their is money in it, you can browse their content.
 
This is an attempt to control viewers and also save their asses. They are losing so much money on advertising these days that they had to come up with something to offset the losses……this is what they have come up with so far.
 
Do not be shocked if you have to pay 50 cents per article you read from now on on certain sites. A lot of companies like this idea because they know people are loyal to certain things and information sources is one of those.small-wages_645x400
 
People only go to 1-2 main websites for all their knowledge. Much like the news, some people only watch one channel or network and they are bias to that so online sites are now starting to capitalize on that bias.
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Meet The Mentor: Are You Ready For The Next Big Thing? (Change is Coming)

When you think about how fast technology moves now, have you ever stopped to wonder how fast you really need to start looking at new ideas when it comes to promoting your brand or business online? Apps are cool and all but very soon the next big thing everyone will be jumping on is “Bots” and real time “Avatars”.
 
It’s going to be very interesting to see how marketing even works in the VR world because it will be so detailed and precise.hold-on-change-is-coming
 
Imagine this…..Let’s say you rely on Google Ad Words for your ads and you rely also on Facebook. If you have ever used either one of those then you know they have ways you can target people based on certain things like Age, Location, Income, and more.
 
Imagine how shitty those will be for business owners because of what’s coming next. Let’s pretend a new VR search engine is born, on that engine you can narrow searches down to the most detailed thing, it buries anything else out there….check this out.
 
REAL ESTATE PEOPLE LOOK AT THIS….
 
Instead of “We Buy Houses”, which is the one phrase most real estate people are bias to, imagine if you could do this.
 
#1. Make ads that only target people who use voice commands in the following phrases. (from here you start entering what you think people will be saying when they do voice commands….anything is possible).
 
#2. This is going to be so detailed that if you were angry and searching to sell your home because you are about to foreclose on it and you do a voice search like this in the heat of the moment….“VR Search…find me someone who will buy my fucking house before the end of the god damn month….Please!
 
If anyone says that as a search word for word and you have that down as an actual search phrase…you win! Imagine being able to type in any phrase you can imagine? forget keywords, let’s capture how people actually talk….even slang terms!
 
Another example…..“VR Search……Show me the best fucking place to eat Chinese food on a Friday night….I’m drunk! “. If you own a food place and you get bar crowds at night, this could be an angle you might want to explore.
 
If you think people will even say that, put that in as a search option.changecoming
 
With the new technology being created right now, you can do that. Imagine no longer chasing key words but instead having it down to the exact wording people use because they say things in a certain way.
 
Do you know anyone who says Crick vs Creek?……How about “Wash”…vs “Warsh”…….here’s another one….“Milk”…vs “Malk”….see where this is going?. Same thing for “Axe” vs “Ask”
 
Facebook or Google can’t do this deep of a search yet, but they will be able to soon!
 
Now keep in mind there will be data to look at and you can see the most use terms but just imagine all the millions of people who don’t all speak the same? it opens a whole new world for people to market to on the web because the searches are so broad now that it opens up the game for a lot of people.download (2)
 
Voice commands change how people see results, the new A.I algorithm will locate search results based on set criteria. So if you know that people speak a certain way and you want to market to just them…..now you can do it.
 
{EXAMPLE}
 
“VR Search……I need to find my  wife something sexy for Valentine’s Day, she’s pissed at me”……if you target that, people with pissed off wives will find your ad vs anyone else’s because you targeted their (in the moment wording) 
Think of this folks. You no longer advertise based on one or two keywords, now its all about real time interaction and how it can be manipulated.
 
“VR Search…find me the cheapest (Blank)“…emphasis on the word “Cheapest”. Most people who look for deals use that word.
 
“VR Search…..locate the (cleanest) food places in downtown Detroit”, if your business ad or content mentions that you have Clean restrooms” then that could be the one thing that separates you from the pack.
 
“VR Search….How the hell do you buy a birthday gift for a 75 year old who doesn’t want anything” (VR Search will take in consideration people who have had similar questions like that and where the ended up shopping for a gift).
 
Imagine the possibilities folks…..its endless!
 
Next week is the last week for the Masters Class for the month of March. I’ve been saying for a long time now that you shouldn’t get to comfy with PPC Ads or relying on Ad Word campaigns because most people will be doing a whole different thing as soon as its available for the masses to use.
 
I’ve seen what this new stuff can do, and its awsome! Facebook will use it for sure and so will Google, plan on adapting to new things once again because platforms are changing.FBCoverB
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Are You Frustrated and Missing Targets With Social Media Marketing? (Here’s a Good Reason Why).

One of the biggest issues business owners face is their ability to gain exposure for their brand. Its a competitive world out there but it doesn’t help at all when you are relying on a platform to do certain things for you and its failing you, even after you have spent money for the service.Today I am talking about Facebook ads.
Facebook ads are not accurate at all. People will get some decent results from just one ad, and they will say “Yup works great”…not even close. If you look at the number of people you actually reach who want to see your ad, its not good! Most people have no idea how much your ads are targeting people who do not qualify at all for the content you are hoping people will see.
Look what I just got on my feed today (3.13.2017). I don’t want to see this and I have no interest at all in Judaism. Who decided that for me? What could I have possibly clicked on to trigger that?….NOTHING!
facebook accuracy

REALLY Facebook?…..so I like Judaism Now?

For those of you in my Masters Class, you know the real truth about Facebook ads and organic reach. This should not come as a shock to any of you who attend my classes. Half the crap you get targeted for is things you don’t search for but yet Facebook tells you that your reach for your ads is (X) amount of people….yeah, its mostly people who could care less about your ad….thanks for that!
I have added these up and I have had more than 30 ads from people on my feed just this weekend and not one of them I have any interest in at all. Facebook’s algorithm is fucking up, what’s going to be sent to me next?….“How to master underwater basket weaving”?

I cancel these ads out, but new ones keep coming and its for categories I have no interest in at all. Good job Facebook, your engineers need a pay raise for how accurate these ads target people who actually want to see this type of content.

facebook-ads-objectives

Where is the Option for “People Who Actually Have An Interest in” (Insert Topic). Where is that at? In this day and age of technology we can’t have that?

The biggest problem with Facebook Ads?…if your ad can’t find you people worth a damn, it just tosses your ad into the 18+ category so now anyone with a freaking pulse will now see your stuff….and yet they don’t want to. Facebook needs to fix this NOW!
Ads should be targeted like this.
18-29
30-40
41-65
65+
Male or Female
Also have it to where the user manually types in 10 topics they are actually interested in. I’ll do my top 10 and show you what it could look like.
#1. Business
#2. Sales
#3. Education
#4. Social Media
#5. SEO
#6. Marketing
#7. Video Games
#8. Sports, NFL Football , NBA Basketball, UFC, (Be Specific) Nothing worse than being someone who hates a sport and you get ads from them saying “Hey come join us for this weeks game”
#9. Food/Culinary
#10. Music
If I see ads for these categories, I will not get pissed and I will more than likely stop and see what they are.
The whole “Search by Income” is bullshit, how many people are saying that they are CEO’s of a business and they are not making any money? TONS. I just did a blog about Fake business owners on social media.

I hope Facebook doesn’t see that and factor those fake people in as above average income people because there is no way Facebook can find out your annual income so why have it as a factor for ads? is Facebook doing your annual taxes now too? You don’t think that people don’t LIE on that if asked “Household Income”…seriously? People say they are business owners on Facebook and CEO’s and yet they make no income so there ya go! When you target 45 year old males who make $100k a year or more….how do you know what they make? What if their ass just got fired last weekend and now they are broke?target-income-ranges-in-facebook-ads

Another big issue is this “Purchase Behavior” pattern that people like to cling to. Targeting people’s purchase behavior?…..WHY? What if someone was impulsive with their money and they got divorced and no longer can spend like that? What if they lost their job? What if they just filed for bankruptcy? Are they still a qualified person at that point because their past behavior says so? This falls into the category of “People are creatures of habit and that never changes”…..Oh yes it does, when the bill collectors start calling!

Every 18+ person on Facebook doesn’t qualify to see every ad, but Facebook puts it in front of them anyway and people rely for and pay for that as a service?…..I would think people would want to pay for accuracy vs just plain exposure to random people who could careless about what you have to say or sell.

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Purchase Behavior….so that never changes?

I know a lot of people rely on social media for their business exposure but when you have crappy search criteria to choose from, it makes it hard to actually reach people who “WANT” to actually see what it is you are posting. The key to effective marketing is not to saturate a certain area with your ads (like people’s news feeds). The key is to bring people in contact with things they actually have a general interest in so why doesn’t Facebook have users fill that out so ads are better targeted? Because the more (Misses) you have, the more ads you need to buy and in the end its always about the money!

Learn to be a lot more effective with ads and social media in general with our Masters Class. We not only talk about social media in detail, but we also cover areas that can allow you to be more effective as a marketer, but without having to spend as much money to get the attention.April 9th

If you get crappy ads sent to your Facebook feed (Let me see them) comment on this blog or contact me so I can get the screen shot from you. If I use your picture in one of my videos, I’ll contact you and let you know. I’ll backlink you to it!

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

 

 

 

 

 

There is No Such Thing as B2B or B2C, There is Only P2P (Person to Person).

There is no such thing as B2B or B2C marketing. It can’t be anything more than P2P. Person to Person. Companies do not order products, people do. Someone has to either make a purchase order based on logic, or emotion. A business doesn’t decide anything, a person does.
 
Perfect example of this….I use to DJ in night clubs, sometimes when a big sporting event was coming to town, the club managers would get together and “GUESS” how much extra booze they needed to buy for that week. They looked at old numbers from previous events and started to guess what would be a safe amount of purchase. Notice whats going on here?

B2BB

So you are saying that human emotions have nothing to do with this process? 

 
They are emotional because the club will be busier than normal so they want to make sure they make as much as they can so logically they will play it safe and just go by the old numbers that they used from prior events. This was stupid because the event was the Super Bowl and the club ended up running out of certain things and it was all the result of Emotional thinking and when they made that liquor order, it was done with Emotions and not logic so its people within companies who order products but not the companies themselves.
 
It is not logical to look at old numbers and say “Yes that’s how well we will do this time around” instead the logical thing to do would be “Let’s buy what we did last time but add on extra because we have learned creative ways since then to bring in people from the event so we’ll sell it all for sure”. Logical thinkers see opportunity. If a major event is coming to town and you don’t get chances like this very often to pack your club, you better take full advantage vs restricting your efforts based on old data and just thinking that you should play it safe because stats show you what you believe you can do.
 
None of my club managers ever talked liked that, none of them were really qualified for the job, hence why I left that industry! Saying that you just want to keep things the same as last time tells me that you have no plan for new growth at all and that is a really bad sign of a terrible manager and leader.b2b
 
I see a lot of keynote speakers talking about B2B relationships online….Umm….who the hell do you build those with? (People), not the company. You reach out to important people associated with a company, then you link your name and your content to them and use their fame and their online authority to boost your own brand and its awareness.
 
That is how B2B is done. You can do this by hosting people on a Podcast or a video, or you can do guest blogging but B2B is not something secret. Can you build relationships with important people who run companies?. That’s what B2B really is.
 
How come keynote speakers are not saying that? It takes 2 seconds to blurt that out vs trying to confuse people with all types of data that is total bullshit. Learn how to communicate with people that’s all.
 
There is a lot of confusion going on right now with marketers where they feel they have to act a certain way to do certain things to get B2B business. This is the wrong mindset to have.
 
I get content ranked all the time on Google because I know what people want to look up Vs what I think they should be forced to read. When people read my blogs, they should be happy that they learned something after reading it. That’s my intent and Keep in mind that all marketing is done by people and people make decisions based on Logic or Emotions.

shutterstock_451442248

Look at all that B2B going on….Looks a lot like people engaging!

Don’t target businesses, target the people who work at the business. Don’t try to reach out to Coca Cola and expect much of a reply. Get on Linkedin, start Googling the company directory until you find someone you can relate to and build a relationship with.
Most B2B marketing is done by way of emails or spamming the shit out of people. When was the last time you called an actual phone number of a company and asked to speak to someone or meet for lunch? That’s how effective so called B2B is done. Anyone can send a damn email or post, but not everyone can make a lasting impression with people.
 
If you can create content that triggers either Emotions or Logic, then you’ll get the attention you seek for your brand. People buy things based on Emotion and then justify those purchases with their form of Logic. You have to effect people first before any company decided to buy anything from anyone. Understanding human emotions is vital to your success no matter who you are trying to reach with your message.
 
Forget about B2B or B2C…..its all about Person to Person! I don’t walk around saying “Hi, My name is Meet The Mentor”. I’m not a business, I’m a person who owns a business that associates with people as a human being vs as a company or an entity.
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.