Meet The Mentor: There is no Such Thing as “Content Marketing”

The term “Content Marketing” is used a lot of people. I even say it from time to time but when you dig down deeper into what that actually means, you will find out that content is not what we create as marketers for our businesses, if anything its much more important than just content creation.

There is no such thing as “Content Marketing” what you should be saying is I am a “Trust Builder”, becoming a reliable and trusted source for people is what creates awareness and sales. You can create content all day and all night and still not reach an audience because of how its delivered. How many of you write blogs and get terrible views for them? This is for you people, Let’s get into this a bit.AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

Let’s get into a topic that not many people like to actually engage in…POLITICS, Let’s say its the election season, we have a Democratic candidate and a Republican going head to head. You like neither one of them but you feel obligated to vote and are undecided so…..who gets your vote on Election day?

What if you are not a Democrat or a Republican? How would you go out and reach people as a candidate or as a “Content Creator” for them?

Here’s how you set this up, go in and start making a Facebook ad, don’t actually make an ad but start the process and start typing in what you want to create an ad for, once you pick a niche, a few other examples of related topics will pop up. Some of those topics will have nothing to do with your niche at all……but don’t panic!

What you are seeing is the search results that best rank well with your niche you picked. Here are some details on this. Let’s say you are an undecided voter but you love monster trucks and shooting guns. If I was a content creator for one of the candidates, I would put them in a monster truck, and then show pics of them skeet shooting or hunting just so I can get them to become more relatable to YOU!….stay with me.

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People choose “Emotions” over “Logic” many times.

If I hate politics and I don’t really want to see any posts about it then how do I even decide who I vote for?…..the one who gets my attention the best in real time based on my real world interactions thats who. If I love guns, then I’ll be a little bias towards someone else who also loves guns or who is just around them. I’ll form an opinion about that person based on their interests that are similar to mine and Poof……that’s who I am voting for.

Some of you are saying “That’s stupid Mike”, actually its not because this is how most people actually vote and make decisions in life. They vote for the candidate who they feel relates to them the most or who will at least do a good enough job to make things go in favor of people just like you or me so that is how the choices are being made by people, they use EMOTIONS.

Most people don’t study any real topics like the economy or healthcare reform so instead they base their choices in life strictly off of who makes an emotional connection with them in “REAL TIME”…..sales and marketing works the exact same way.

Using politics is just an example, but people make purchasing decisions all the time because the “Randomness” of your content is just enough of an eye opener to get someone’s attention because it relates to things that people actually want to engage with.

When I tell people that getting attention online is a science, it really is. Find out what makes people take notice and then target them with content related to that as a lead in, it works amazing. its-science-funny-pic

I get people to find me online for all my businesses because I can target many things outside of my individual niche. I’ve been a DJ, I’ve been on Radio, I’ve been a speaker on stage at Amway World Head Quarters, I own a video game channel, I’ve bought and sold real estate in multiple states without leaving my home, I’m a published author, and more.

I’ve done some cool stuff in life let’s just say that and when I can attract people to my content who also like those type of things, I can get people to notice me and more of what I do a lot easier vs me trying to ram Mentor Lessons down people’s throats non stop or harrassing people with direct mail to sell me their property. Here is an example of how this worked for me in real life….

I bought a house in Texas last year and resold it to a developer all in the same week because some lady from Montana saw that I was a music DJ for years and her son is also a DJ so she called me to talk about that more than we ever talked about her selling her house that was in Probate. It wasn’t luck that she found me, I post my music online because I want people to actually listen to it.

When this lady did a background check on me, she didn’t look for anything related to real estate at all, she was out poking around looking for something we had in common and being a mobile DJ was the one thing that got me a deal with her.

I was trust worthy to her not because I have bought and sold houses before, but because I share a same interest as her son…….sounds stupid huh?, it’s not because she made a decision to sell her house to me all because I loved music in a way that her son did. It had nothing to do with my ability to buy her home at all, it was all done because of an emotional connection I was able to make based on my own personal interests that I engage in.

May 7th

Class Starts on June 3rd.

In my Masters Class, I show people how I create content that gets more attention than a normal blog entry. I call this “Spiking The Algorithm”. Many of you have seen me do this a few times because I always post my blog stats when I do that. There is a reason I can pull that off when I want to. It’s a combination of good timing and well thought out research. I’ll show the new students how I do this process in the class and show you why my numbers are always spike when I attempt this.

Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.

Do You Want to Get Better Results as an Online Marketer?

The battle for attention online is an ongoing battle that every marketer must face. There are so many tips and tactics being sold to people and all of them promise the best results. Piecing together a strategy can be frustrating.

Do you really want to get better results as a marketer? Stop doing what everyone else is doing, stop trying to copy someone else’s life or pattern. The opportunity you have right now is to be that person who creates something that would be missed if you were gone tomorrow.

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How Much Content is Out There With Your Name On It?

Most marketers do terrible because they are tryin to copy other people’s success principles vs creating some of their own. Why else do you think so many methods of teaching sales and marketing to people?…..because people figured out that there is no ONE WAY to accomplish anything so you might as well try to be the best version of YOU vs relying on being a carbon copy of some person who says “Just do what I do”
What you create for content needs to be yours, it needs to be unique. Way too many people look at others and think “If I could just be good like them” You can, just do it in your own way and if the masses do not like what you have to say or produce……welcome to reality folks, there is no promise of anything in this world, you have to earn your stripes in life just like everyone else.

Take for example some of my blogs. In a few of those, I get angry about stuff because its real. I’ll bitch about something and then break down how I plan to fix it. Most of my mentor students who register for my classes are people who like the harsh honesty I use in my blogs.

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Do you attract like minded people?

This shows people I am just like them, I hate when things don’t work as they are planned, but I also give ideas on how to get past those obstacles and people seem to gravitate to that and this is how I have been able to build not only trust with people, but also get the point across that I am my own person and not many people talk like I do so “IT STANDS OUT”! which is exactly what I want it to do.
Think about it. If you copy cat someone, people can sit back and say “yup, I’ve heard that before, heard that, seen that, heard that too” they start to tune out because its nothing new to be exposed to, It has lost its impact and if all you know how to do is copy someone, then you can’t think of ways on your own to fix this issue.
So bascially if you copy cat, you bring no “WOW” factor at all to the table. You are predictable and lame vs inspiring and pursuasive.
The problem is, too many people are insecure with who they are and they won’t put their own flare on their content, they try too hard to be more like a guru they admire vs trying to stand out on their own.
If you want to create metrics that matter for YOU, then you need to become the best version of YOU vs trying too hard to force being something you are not and it starts with the content you produce for your brand. Don’t copy other people’s example just because it worked for them because of it doesn’t work out for you like it did for them, what happens after that?$100.00
Most people quit or lose interest and then move on, some people fight and hang on to force it some more but eventualy burn out. Learn how to make YOU stand out because anything less, is just copying others and hoping you strike lightining in a bottle like they did. So much for being unique these days, the only thing being taught to people is “Follow my secrets” or “Follow my system” vs “Let’s find out what the hell you can even do first”
If you lack talent and your guru doesn’t, then teaching you how to copy cat their systems is a total waste of time! You actually have to be good at things and have talent to pull in results and most guru’s don’t tell you that because it sounds mean.
The work that gets recognized is the work that no one else is doing or can do. People are not out looking for the same thing all the time, they need to be distracted by something that isn’t just like everything else out there….is that You?

Learn seom Local SEO tactics that can help you gain exposure online and even help your brand get ranked on Google’s first page. This is a one day class and it will run about 2 hours. I don’t teach what I haven’t already done myself and continue to do to this day.

My rankings last because I know this game, I’ll teach it to you!

This class is only available on Saturdays and I will be doing these each and every Saturday in Private with people who are wanting to learn this material.

You can register with me personally by texting me on Facebook and letting me know you would like to register.

100.00
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.