My Masters Class has a lesson that talks about Facebook and how much you rely on it as a business owner vs how much it actually performs for you each month. A lot of people are being romanced by something called “Vanity Metrics” and we’ll get into that in just a moment.
Here is what I show students and then I have them respond to. Those reasons list below are why marketers are leaving Facebook. Keep in mind, this is not about people quitting Facebook over people being stupid or rude.
These are actual concerns written out by marketers who are trying to expand their brand on Facebook and who have spent a ton of money doing so and saw no results.
Here is the list I present to the class.
#1. Facebook requires that you cater to your audience, rather than allowing you to shape your audience.
#2. Facebook takes traffic away from your business website.
#3. Facebook possesses too much control over content and marketing.
#4. Facebook is constantly changing its approach and algorithm, meaning that there is no single best way to engage.
#5. Facebook delivers a form of information that is not useful for your audience or customers.
#6. There isn’t enough actionable data to assess Facebook’s ROI.
Facebook does not allow for an integrated marketing effort.
#7. Facebook is deceptive.
#8. Facebook is full of click bait, memes, and other crap.
#9. Facebook punishes organic posts and non-paid content.
#10. Most people are trained to ignore sponsored posts on Facebook; they automatically tune out marketing efforts.
#11. Facebook fan numbers are misleading.
#12. Facebook fans actually consisted of fake profiles.
#13. Facebook connects your business with people you don’t actually want to market to.
Facebook has the most users out of any platform but it doesn’t mean its the best place to build your brand (Seriously)
. Don’t be bias and fall for “Vanity Metrics”
if what you are doing for advertising on Facebook isn’t bringing you results every 30 days, then what you are relying on isn’t working.
Facebook is huge and all, but its also not fair and it is very bias when it comes to its algorithm and even if you spend a ton of money on ads, there is no promise of any business coming your way. Just go ask all those click funnel people out there right now posting $5 a day ads and getting no conversions. (I have these people in my classes and they wonder why their sales are bad. I show them why their numbers are so shitty and then they wonder why they never learn this stuff in the training they signed up for). #RudeAwakening
It takes more than just relying on Facebook connections and ads to get a brand built. It takes engaging people, and most of you don’t even talk to half the people on your friends list so ask yourself this……Are you using Facebook the right way as a business owner?
People say they love it for their business, but when I ask for results they don’t have any so what’s to love about it ? Don’t be romanced by popularity that brings you zero business. Most of you have tons of Facebook friends and you never talk to any of those people so how effective are you really at networking? The people are there for you each day to reach out to and you just sit there waiting for what exactly?
This Facebook lesson in my Masters Class has to be one of the biggest eye openers for people because in this class some people found out for the first time how rigged the game is. I’ll show you how the game is being played out and maybe after that lesson, some of you will have a much better idea of how to use social media for personal gain in your business. It’s not about how many friends you have that’s for sure.
Michael Opolski is an Entrepreneur, Real Estate Investor, Mentor, Music Producer, Blogger, & Author.