How many of you like or play the app game Farmville on Facebook? Do you know what that game even is?……its a data mining app that gathers people’s info by simply asking you to do one thing…..”Ask for neighbors” When you do this it invites people into your social circle and then it give the people of Farmville a better and faster reach to mass amounts of people without spending a dime and here is how it looks on paper……
You build a portal or a data mining resource that allows you to attract a bunch of people for a certain reason and in this case you target people who like to waste time on games like Farmville, so how do you appeal to those people and get them to do the advertising work for you? you offer incentives like this…..”If you invite 5 friends to join your village, you will receive a free tractor, a free barn, and free tokens but you must get 5 friends to get all 3 gifts
Now for hardcore gamers who just want to level up this is a no brainer. People will tell their friends the following (Hey you don’t have to play this game but just be my neighbor so I can get free shit) When the friend agree’s to do this, then the data mining begins.
Farmville will track how much you play and because they have your info now they can test certain ways to get at you and see if you will bent or break at all. It starts with emails and special offers, then it goes into more things such as (have you tried our other award winning titles”?) Their job is to find out how you tick!, how you operate and what makes you take action or aka….spend money and as long as you are having fun, you will be more open to giving out your info.
Think about this…..you give away your email and personal info to sign up for Facebook, once you do that, you are fair game to anyone who can gain access to you inside Facebook’s platform. Your info is now up for grabs and marketers are getting smarter everyday in terms of how they plan to pull info out of you. You’ll take those innocent and cute quizzes on Facebook but little do you know a marketing team or individual set that up to gather your opinions on something so they can better market to your personality type of in a way that addresses your concerns. This is simply called (Data Mining).
Farmville is huge and you have to be someone’s neighbor to advance in most app games these days and the more neighbors people keep adding, the more people those developers have access to for FREE…talk about lead generation on autopilot!. A lot of app makers saw Farmville’s example and jumped all over it so the next time you are playing Candy Crush or some other app game, just realize that its all a facade. Those games are collecting your data daily to better figure out how to get you to spend money or at least more time engaging with their product and content.
They look at how many hours you spend on their stuff, how much money you spend and because its tied to Facebook personal set of algorithms, you are being targeted by other advertisers in a much more calculated way because your daily habits predict what you are willing to do and when you do bent out of your comfort zone they now know what buttons to push to get you to do that again and again.
If you think about it, Farmville and its creators have come up with a briliant wat to get people to give them their personal info and all they had to do was make the method of gaining access to them fun and rearding and people ran right to it.
Look at all the fun stuff you can have access to….but you need more neighbors to reach some of those really good prizes.
Farmville’s creator’s used an app to get people to come to them, they made it fun and engaging to give away their info such as their email address or access to them as a friend on Facebook so they can see more of what you are all about. What method are you going to start using to get people to come to you VS you feeling like you have to try and win everyone’s attention all the time to grow your business.
Learn to be a lead magnet vs a traditional marketer who expects people to just click on all their content they produce. You can attract more into your life and to your business than you ever thought possible if you start learning how to attract people in ways that works for them vs what you think is going to work all because a guru told you it worked for them.
We will be going in depth about this type of stuff in the Winter Accountability Class. There is a wealth of information out there that a lot of people are not aware of but if you understand it, you can use it for personal gain. Learn from Farmville and learn how to attract people to come to do Vs you feeling as if you have to chase people or customers down all the time with your marketing efforts.
Register for the Accountability class be contacting me at the links below. Class starts on January 1st, 2017.